Sign & Digital Graphics

July '16

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S I G N & D I G I T A L G R A P H I C S • July 2016 • 19 "Public safety organizations rely on them to bring fugitives to justice and provide emergency information. Media outlets use them to share news and infor- mation as it happens," she adds. "There will denitely continue to be challenges with zoning and regulation but we have seen a lot of headway." Primarily, it's the occasionally over- whelming brightness of these huge signs —some of which are now large enough to replace existing, full-size billboard adver- tisements—that's the biggest concern to regulators, especially when they're not correctly calibrated. Regulations also dictate that roadside signs display static images, unlike those giant video images you may have seen in Las Vegas or at stadium LED screens. "When it comes to new signs, like all forms of expression, there will be debate, and digital signs are no excep- tion," says Ken Klein, chief counsel with the Washington, D.C.-based Outdoor Advertising Association of America. "We have seen major regulatory acceptance over the last decade, at both the federal and state level, but the product doesn't belong everywhere—and the industry Digital billboards allow for real-time information, such as weather forecasts. (Photo courtesy of LightKing Outdoor) This billboard features a safety message in Connecticut. (Photo courtesy of OAAA) (Photo courtesy of LightKing Outdoor)

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