Sign & Digital Graphics

July '16

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20 • July 2016 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE knows that. For the most part, the safety and light issues have been answered and specied in new municipal codes." At present, according to O A A A research, there are approximately 6,400 full-size digital billboards across the country, in a national market with more than 400,000 traditional static billboards. The OOH industry generated some $7.3 billion in revenue in 2015 and billboards accounted for 65 percent of that gure— but digital LED signage still occupies just 1 to 2 percent of the nation-wide market. The roll-out of new signs has practi- cally doubled in the past ve years, how- ever, and manufacturers say they expect to consume an even larger chunk of the traditional billboard market as technol- ogy improves, costs go down and public acceptance of the signs becomes more widespread. Timur Colak, CEO of Doral, Florida- based LightKing Outdoor, another major manufacturer of LED signage, says that those eye-blazingly bright signs you occasionally spot are evidence that even installers and customers haven't quite g- ured things out, much to the detriment of the entire sign business. "Brightness is getting better, but it should never be an issue, unless someone is doing something wrong," Colak says. "The new range of signs can produce 7,500 nits (luminescence units) during the day, but they should go down to 750 at night, and when you see ones that are really, really bright, someone's made an error that could be easily xed in 10 sec- onds. One bad apple creates an X against the entire industry, so we need to get better at training both installers and the people who buy signs." In LightKing's case, working with a cutting-edge Chinese manufacturing partner to build new equipment, the images on an LED billboard are all con- trolled by redundant software, allowing the signs to be programmed, cycled or adjusted remotely—Colak's company can automatically receive an email message to help change settings or manage any brightness issues, often before the client even knows there is a problem. Formetco's FTX is a family of digital dis- plays ranging from 20mm to 10mm. These are used for billboards, video displays and score- boards. (Photo cour- tesy of Formetco) This billboard was assisting the FBI manhunt for a suspect in the Boston Marathon bombing. (Photo courtesy of OAAA) (Photo courtesy of Daktronics) Buckle-up message in Oregon. (Photo courtesy of OAAA) Other media use digital billboards. In this example, the LA Times is promoting is political coverage. (Photo courtesy of OAAA)

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