Sign & Digital Graphics

July '16

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S I G N & D I G I T A L G R A P H I C S • July 2016 • 21 Hoping to stem any concerns that might emerge as more and more busi- nesses recognize both the value and the huge advertising impact LED billboards can have, Colak has worked with his customers to help local governments develop fair but inclusive ordinance cov- ering the still-fresh technology. "There's denitely a dynamic environ- ment in terms of sign codes—some are more restrictive, because they don't want to be like the Las Vegas Strip, and then some see signs in the next town over and wonder if they should allow them, as well," he says. "So we've developed a template document for signage code and encour- aged our customers to help inuence local code. They can educate ofcials as to why they're benecial, how they can bring in more income and contribute more tax revenue, and how owners can manage and set the brightness levels." Klein says the regulatory environ- ment has been aided by federal govern- ment studies that show that the new electronic billboards pose no more safety issue—drivers being distracted by the digital images—than traditional signage, with signicant research into accident records to support those claims. Brightness still remains a concern but Klein reiterates that all LED billboards should be equipped with light sensors to gauge ambient light and adjust them- selves accordingly. And as government agencies them- selves are beginning to use the signs for public safety efforts— AMBER Alerts, hurricane or tornado safety warnings or law-enforcement campaigns to com- municate with the public—Klein says he anticipates greater acceptance for the new signs. He says culture will also dictate some of that change, as it has with other technology. "LED signage is kind of a modern, cool thing, and the images change—if you grew up using screen and keyboard technology, it's just an extension of that culture," Klein says. "It's a symbol of this modern world." Colak also sees the move to LED bill- boards as a part of the transformation of the overall advertising industry, as per- sonal digital technology and OOH media begin to merge. "In order for OOH to continue to exist, it has to become digital—it's an extremely effective form of advertising, especially when linked to new, dynamic campaigns," he says. "The newest signs will recognize who's passing from infor- mation on their smartphones and cus- tomize the messages as a result, and you definitely can't do that on static bill- boards." SDG e regulatory environment has been aided by federal government studies that show that the new electronic bill- boards pose no more safety issue than traditional signage. Products/Features: • Prints up to 16 ft wide without seam • 2-sided Yard Signs: 10 for $37 • 18 oz, 2-sided Banners: $2.50/sq ft • Mesh: $1.55/sq ft • Easy online ordering • Flat-rate standard shipping • Free products sample pack Enter online code: IMTHIS_a07 New Customers get 15% off on First Order! LARGE FORMAT WHOLESALE PRINTING | 330.481.1102 99¢ /sq ft BANNERS

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