Sign & Digital Graphics

July '16

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26 • July 2016 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE Goldsmith concurs, pointing to strong partnerships—such as the ones Ping HD has in place with Samsung, Philips and LG—as a way to ensure qual- ity, and suggests that operators "pick a software/hardware solution that can cope in the event of a network failure. Some will have failover options, such as if a signal is not detected on HDMI input 1, it will fail over to a USB ash drive or another HDMI input." Security Issues How often do we hear about cyber security issues? It's seems to be head- line news on almost a weekly basis. This issue is bound to be raised when discuss- ing EDS systems, especially those using remote connections. "Any device that is connected to the internet is vulnerable to attack," Hempy says. "Conrm that your signage vendor uses secure communica- tions exclusively to talk to the display. HTTPS is an ideal protocol to keep your content private and to keep pranksters off your screens." Goldsmith expands that "Using SSL encryption—forcing password changes every three months, ensuring a mixture of case sensitive letters, numbers and special characters are used—is a wise security measure." Service Just like one would maintain an auto- mobile's efciency with regular checks, such is also true with an EDS system. Remotely operated systems typically require a little more supervision from the content management provider since there may be less hands-on upkeep from the user. "We offer in-eld service during nor- mal business hours," Saret says. "In the very rare instance where a client would require 24/7 support, that is available through our specialty service." At Ping HD, customers are offered "anything from spare equipment, so a defective display can be swapped out immediately, to full white glove onsite support within four hours, seven days a week," Goldsmith says. "Since mov- ing away from the need for the external media player, our support issues have dropped by around 90 percent. You can expect screen failure over a three year period to be less than 0.5 percent." Real World Scenario Sign shop owners might be asking themselves, "What steps do I take to get involved with this digital signage solu- tion?" And better yet, "How can this bring me additional revenue?" "Dening the scope of what you or your client wants the screen to look like is the rst and most important step," says Saret, emphasizing the need to meet every objective. Goldsmith adds that "there are hun- dreds of options out there and the basic objectives are the same; simply moving content to a screen. But there are easy ways to do that and the not-so-easy ways." In other words, don't get in over your head when making these decisions. Get to know what technology is available and if it will work for specic clients based on how they are using their displays and what they can handle. Direct communications with viewers now exists with digital signage. (Image courtesy of Rise Display) Digital displays are effective when used in tandem with static signage. (Images courtesy of Rise Display)

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