Sign & Digital Graphics

July '16

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S I G N & D I G I T A L G R A P H I C S • July 2016 • 75 RUNNING THE BUSINESS Mortal Sins Your Employees Want You to Stop Commiing–Now Are you guilty of any of these bad habits that keep you from being a great boss? B Y V I N C E D I C E C C O Mke i Your Business have right now is the best you've had in the shop… ever. Why? Because in this struggling economy, many workers are just happy to have a steady job. They'll settle for stability in their employment and a rela- tively pleasant work environment, instead of peering over the job market fence to see if the grass is any greener—and knowing it's fraught with uncertainty and risk. In fact, from the conversations I've had with business owners, the general consensus is that today's employee is more qualied, more dedicated and more trustworthy than the cadre of workers who were on the rolls pre-Great Recession. But for some reason, lately I've witnessed several well respected, highly accomplished business owners doing things that boggle my mind and send shivers down the spines of their employees. I contend, if the job market was any rosier—and that day is coming— these mortal sins may be the last straw that could cause a mass exodus of some very talented folks. Here are three serious indiscretions—listed from least to most egregious—that, I'm sorry to say, I've seen prac- ticed without thought of repercussion or damage. Failing To Walk The Walk I've had the pleasure to work with dozens of busi- nesses that employ highly procient, deeply commit- ted, fun-to-be-with individuals who take great pride in their work. These companies have much in com- mon with one another. They all have proven processes and sound policies in place that allow them to operate on auto-pilot. The sales team closes a new customer? No worries… the Accounting Department knows exactly how to set them up in the system and establish credit terms for their rst order. If a client has an issue with an order, there's a set of directives that guide a Customer Care Rep on how to deal with it, and it's handled with aplomb and to the delight of the buyer. Special requests on a large job? Not a problem. I and digital graphics business owner—even a good one—chances are you have a bad habit or two. Maybe you've taken your team for granted or vehemently insisted on being right when you weren't a time or two. Those are a couple of the items on the list of employee pet peeves that came out of a recent Human Resource Professionals industry study. Also on the list are: being forgetful, interrupt- ing your staff's work to share your personal interests, insisting your people laugh at your jokes, being too slow to make decisions, and being too nice (e.g. avoids dealing with underperformers). We all make mistakes and, generally speaking, people can forgive their bosses when a heartfelt apol- ogy and a promise to do better are offered. Add to it this though. There's a good chance that the staff you Vince DiCecco is a business training and development consultant and owner of the Acworth, Georgia-based business, Your Personal Business Trainer, Inc. He has been sculpting his sales, marketing and training techniques since 1979, and he has shared innovative and practical ideas on business management excellence for two Fortune 200 companies, the U.S. Coast Guard, and in seminars at past NBM Shows. He is available to small- to mid-sized compa- nies striving for sustained growth and market dominance. Contact him via email at or visit his com- pany website,

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