Sign & Digital Graphics

August '16

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52 • August 2016 • S I G N & D I G I T A L G R A P H I C S Wrap Design Strategies e three "Ws" of wrap design Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, CA. She has been in business since 1995, and has worked in the sign industry for over 20 years. You can visit her website at www.vhsigns.com. B Y C H A R I T Y J A C K S O N Let's Talk Shop Design is important and takes time to discuss, so be sure you have the job before you start the design process. When you begin discussing the layout the cus- tomer may have lots of big ideas on what they want to include in the design. Because they realize a wrap is a big investment, customers often think they need to include as much information as possible in order to get the most out of the advertising. However, on vehicle wraps the opposite is true—simple, clean designs will yield the best results. To help narrow down the process we tell the customer to start with three W's of wrap design— Who (they are), What (they do) and Where (are they located). Once we've answered these three key bits of crucial information, then anything else is extra and should be carefully considered before adding it to the design. Front Counter We have clipboards at the front counter that we keep our work order forms on. On these we start listing out information that the customer wants to W hen a customer first comes into our shop to inquire about a vehicle wrap we start out by talking about coverage options and budget restrictions. This gives us a better idea of how much of the vehicle we'll be covering, as well as the shape that the graphics will take, and any obvious vehicle obstacles we'll need to work around. Once we move past the coverage and pricing, and the customer is committing to the wrap, then we move into discussing design options. The reason I mention getting a commitment from the customer is that you don't want to spend a ton of time at the front coun- ter discussing graphic placement, colors and artwork while sketching out your ideas only to end up with a customer that still needs to "think about it." WRAPS DIGITAL GRAPHICS On the Natura van we used solid, vector style graphics clearly giving the contact information for the company.

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