Issue link: https://read.uberflip.com/i/713580
www.travelweekly-asia.com | 5 DATABANK ASIA PACIFIC TRAVEL TRENDS AND OUTLOOK INSIGHTS FROM SOJERN Sojern, the world's leading performance marketing platform for travel brands, has analysed travel behaviour in order to understand travel intent for Q2 2016 and look forward into Q3 and beyond. Using data based on search and booking behaviour provided by major airlines, online travel agents (OTAs), meta-search and other During the Singapore Formula One Grand Prix, an estimated 40,000 international tourists will arrive in Singapore. To do so, Sojern compared travel trends from the week of the race with the previous week. Changes to Singapore travel trends include: • A decline in Middle Eastern travellers of 63%. The Islamic Festival of Sacrifice (Eid al- Adha) occurs in early September this year and many Middle Eastern travellers are headed to Singapore then. The decrease in intent for the Grand Prix is only because there were so many travellers visiting earlier. travel service providers, Sojern provides travel marketers with insights to help plan more strategic and effective campaigns. In Sojern's latest report, it also previewed the Singapore Formula One Grand Prix that runs September 16-18 when an estimated 40,000 international tourists will arrive in Singapore for the event. • Although typically Singapore weekend travellers arrive on Friday and Saturday, for the Grand Prix, the most popular date of arrival is Thursday. • Trip duration also changes with travellers looking for more 4-5 day trips, perhaps to see the race and the qualifying the previous week. Sojern sees an increase in travel intent to Singapore during the event for most regions. WHAT ARE THE QUARTERLY OUTBOUND SEARCH TRENDS FOR ASIA PACIFIC WHAT ARE THE Q3 SEARCH TRENDS FOR ASIA PACIFIC SINGAPORE FORMULA ONE GRAND PRIX PREVIEW