Awards & Engraving

December '16

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A&E DECEMBER 2016 • a-e-mag.com 15 Sales & Marketing PLAN FOR YOUR SUCCESS: ASSEMBLE YOUR TEAM First, take the time to think. Is this the business for you with all its ups and downs? There are no guarantees, but there are opportunities and it is up to you to take advantage of the hand you are dealt. It may take a while; the rewards for building something unique can be a great sense of accomplishment. Do you know what you are looking for and will this business let you have it if you are willing to give it the time and energy? If you give this business the time and energy that it is sure to take and it doesn't fulfill all of your expectations, will you at least be satisfied with the exciting journey? After all, the excitement of the journey is sure to add real delight to your life. ASSEMBLING YOUR "THINK TANK" Second, understand that the members of your "Think Tank" may change until you get the team that works for you. Be patient until you get together a tier of indi- viduals you trust and believe in to give you straight answers and advice that can contribute to your positive direction. Then it is up to you to make the final decision based on the collected thoughts of your Think Tank Team led by you. When starting a business or getting ready to expand, many of us might think that having a Think Tank is only for larger businesses, but if it works for them, it can work for you. You will only be what you want to be if you plan for that to happen in the future—it normally doesn't happen by accident. It is important to plan for the future success of your business and in order to do that, it is important to receive infor- mation and opinions from others that are not emotionally involved with the final decisions. Sometimes we can be too close to the daily challenges, and fresh eyes and unconnected thinkers can be beneficial to answering issues. Keep in mind the final decision is yours; you must weigh your team's thoughts but be prepared to make the final decision. There is another element of your Think Tank that we will discuss next month. Here's an example for you to assemble a team, but don't stop with this list—add your own thoughts and criteria: • Family: In most cases, your family can be your best source of advice and con- sultation because they have a vested interest in the success of your deci- sions. Of course not everyone is in the position to have a close relationship with their family or they just don't want to involve their family members. Sometimes families are scattered all over the country and that can present challenges. • Attorney: There are many different types of law practice, including acci- dent, bankruptcy, criminal, divorce, family law, estate planning, immigra- tion, medical malpractice, real estate, probate, etc. The type of legal practice you need to locate is business law. You need an attorney who under- stands and specializes in the technical aspects of conducting sound busi- ness decisions that are both ethical and effective. This must be someone you interview with questions that pro-

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