Awards & Engraving

December '16

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A&E DECEMBER 2016 • a-e-mag.com 25 ration. I often use separators or ornaments to separate unrelated text, or I will use them to highlight important information when a plaque is overly wordy. You don't want the main or most important message to be lost among the less-important data. I also use bold and italics to highlight or differentiate important thoughts. Adding color to important graphics using sublimation, UV print, screen printing or other methods also makes important graphics stand out. In a future article, I will cover design and layout in our time-crunched world in greater detail. Bob Hagel and his wife Dana o w n E a g l e ' s Mark Awards & Signs, offering a full line of per- sonalized prod- ucts using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more than a decade in the Southern California wine country. He can be reached at bob@eaglesmark.com. pleted. It is not unusual to receive an order a week or two before the due date, but not getting the text or the proof approved until the day it's due. Managing the receipt of text and graphics and the approved proof is a challenge that requires a system, even if it's simple. All of our orders are placed in large plastic folders that are color-coded by the process required to complete them. Where the file is placed on our order shelf is based on the status of the order, and that includes waiting for customer information and the approval of a proof. Spelling of names has become a major challenge over the years. There is no normal or correct way to spell a name. We spend more time today checking spelling with customers, especially when we receive a list by e-mail. Do you correct grammar and writing errors? We do make correc- tions; however, we ask a customer first. We have some customers that want incorrect grammar and poor verbiage included. These challenges highlight how impor- tant it is to know your customers and talk to them about challenges, even if it is uncomfortable. When estimating how long it takes to lay out a plate, remember to consider the time making corrections, checking spelling, and communicating back and forth with your customer. Overly wordy text and too many graphics creates a number of challenges. Text that is overly wordy is a challenge to layout and is often poorly written. Too much text can also contain incon- gruent messages. Related messages need to be placed near each other. Unrelated or loosely related information requires sepa- A stone mounted on a solid wood plaque—a mounting challenge! A&E

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