Awards & Engraving

December '16

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A&E DECEMBER 2016 • a-e-mag.com 49 Question: What kind of perceived value do glass and crystal products present? "The perceived value of crystal or glass is incredible. They are long lasting and will stay in pristine condition. The confidence and self-esteem boost that comes with being honored with a crystal or glass award that is of a high-end appeal is wonderful." —Jessica Nieto, CIP Creation Corp. "Cr ystal products are timeless and their perceived value is greater than the actual cost. The beveled cuts and light refraction on optic crystal awards especially are just beautiful and make the recipient feel like a million bucks. Personalization is key to making the recipient feel unique and important because their perceived value of the crystal award is directly associated with the dedication and hard work it took for them to receive that recognition, and you can't put a price on that." —Mayra Barboza, Topmost "How you present your glass and cr ystal products to your customer is important. You can price these items higher because they can be perceived as higher value. They last forever; glass and crystal are high-quality products. If you have a quality item, you have to price it to that perceived value." —Lori Mitchell, Glastar "In our experience, glass and crystal products present a very high perceived value… Our 15+ years of manufacturing success tells us glass and crystal continue to have a very high perceived value, and by adding unique sub-surface and our new surface technology it adds to the value even more." —Scott Erickson, GlassWorks by GW Crystal Question: How can an awards retailer incorporate glass and crystal into their sales presentation? "My biggest thing with selling is it's an art—it's difficult. On one side you have to put in money to make money—you have to advertise. But if you spend too much money on your advertising, you won't make a profit. There are all sorts of ways to advertise (your glass and crystal products), but you must stay on top of what your ROI is. Target a specific audience." —Lori Mitchell, Glastar "Glass and cr ystal can be incorporated into a sales presenta- tion in several different ways because it is versatile. Aside from the standard corporate awards route, there is also a market for sport awards, promotional gifts, and contemporar y art glass." —Mayra Barboza, Topmost ✦ A&E DECEMBER 2016 • a-e-mag.com Glass & Crystal Report ✦ 49 Get involved in editorial opportunities for A&E each month! Call Cassie Green at 720.566.7278 or email cgreen@nbm.com

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