10
ISSUE 94 / 2016
GUESTLIST
The American creative director of Butler Shine Stern & Partners, Keith Cartwright, reacted to
the news of black men being killed by police in 2016 by starting up a peace initiative across
creative industries in the USA and abroad called Saturday Morning.
CREATIVE DIRECTOR SETS UP
PEACE INITIATIVE
MEDIA
WATCH
The title of the group refers to
Martin Luther King's description of
Sundays as the most divisive day
of the week, and points to hope for
bringing people together as a force
for change.
The group's founders are
Cartwright along with his friends
and fellow industry members Geoff
Edwards, Jayanta Jenkins and Jimmy
Smith. He sent them a text asking to
meet up and discuss the possibility
of effecting change in a racist
system, by mobilising the industries
they work in.
The mission is to "build awareness,
promote change and shift the overall
perception that black lives are not
as important as others." It invites
leaders across technology, music,
entertainment, advertising, media,
art and design to partake in raising
money, helping pass legislation,
raising awareness or creating peace-
based technology.
