Rink

November/December 2007

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Greg Anzelc Wayne Aussem, Don Baldwin, Pat Kelleher, Don Moffatt, Brian Niemiec, Julie Patterson, Jon Pistey, Mark Vaughan, Dave Wescott Wayne Aussem, Dave Gyger, Jeff Theiler, Mark Vaughan Mike DeArmond Dave Jensen Bryan Nelson www.rinkmagazine.com info@rinkmagazine.com Editor: Contributing Writers: Editorial Board: Design & Production: Sales & Marketing: Advertising: Internet Address: Email: PUBLISHING PARTNER Touchpoint Sports 777 Westchester Avenue, Suite 100 White Plains, NY 10604 Phone: (914) 694-1200, Fax: (914) 694-1002 CEO: Steve Farbman President: James McEwen MINNESOTA OFFICE 6160 Summit Drive, Suite 375, Minneapolis, MN 55430 phone: (763) 595-0808, fax: (763) 595-0016, e-mail: info@tpgsports.com, Web site: tpgsports.com Senior Vice President: Robert Fallen Senior Vice President: David Jensen Controller: Linda Allison Production Manager: Wade Martin Art Director: Corey Gasman Production: Mike DeArmond Advertising Sales: Bryan Nelson Publishing Services Manager: Greg Anzelc Production and Sales Coordinator: Gina Krusemark S T A R www.starrinks.com • www.rinkmagazine.com • www.narce.com Mission of STAR: "To be the premier national organization designed to foster the development, growth and success of ice skating rinks and in-line facilities in the United States." ere's a news flash for everyone — the rink business is seasonal. Isn't that the type of info you look for in every issue of RINK? You know what the spring and summer seasons will bring, just as you know that this time of year starts your busiest stretch of the year. And if you have been in the industry for a while, you know that the "circle of (rink) life" more or less repeats every year. This can lead to both confidence and nervousness regarding your business. With this seasonal dependency, it is still vitally important to spend time in planning ahead to guarantee a successful year. It may be the world's most-used cliché, but there's a reason why everyone knows that "failing to plan is planning to fail." This time of year can be crazy, in a good way, for most rinks and their managers. The days start earlier and the nights last longer. There's more staff to schedule, there are more customers to deal with and your buildings are more crowded, which leads to more "running around with your head cut off." Would more advance planning help? In many situations, the answer is yes. There will always be those unexpected fires to put out, but planning ahead can allow you more time to deal with those "unscheduled" issues. Planning can also allow you to take advantage of certain opportunities. For example, do you know all the school holidays and vacations for your area? Planning a clinic or an extra public skating session that caters to those parents looking for an off-day activity can be very successful. You can also plan around other opportunities that may come up on an infrequent basis. As you hopefully know by now, January is National Skating Month (see page 48 for NGB News). There's still time to get active in your community to try and gain more customers. Having a National Skating Month is a great thing for our industry, but we all know it takes a great deal of preparation on the local level to make it successful. What you do on the local level to grow your customer base is vitally important to our industry. Plan accordingly to take advantage of all the opportunities around you because failing to plan is … well, you probably know the rest of that one. —Pat Kelleher, Chief Operating Officer, STAR STAR is a program of USA Hockey and US Figure Skating Opening address There's a Reason It's a Cliché Volume 10 Number 6 6 R INK MAGAZ INE November/december 2007 H Sports Pat Kelleher Dave Wescott Don Moffatt Cory Portner 719-538-1149 719-538-1160 info@starrinks.com Chief Operating Officer: Director, Facility Programs: Director, Facility Programs: Manager, Facility Programs: phone: fax: email:

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