Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
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54 Beverage Dynamics • March/April 2017 www.beveragedynamics.com WINE SUPPLIER OF THE YEAR: CONSTELLATION BRANDS (000 9-liter cases) '15-16 Brand 2016p % Change Woodbridge by Robert Mondavi 9,750 4.8% Black Box 5,380 21.2% Clos du Bois 1,930 10.0% Ruffi no 1,250 10.6% Kim Crawford 1,150 20.4% Meiomi 1,080 36.7% J. Roget 920 8.2% Mark West 910 6.4% Taylor Dessert 840 2.4% Nobilo 616 10.0% Simi 600 1.7% The Dreaming Tree 500 4.2% Ravage 160 1,500.0% The Prisoner 140 27.3% Tom Gore Vineyards 125 66.7% Rosatello 115 9.5% Kung Fu Girl 95 18.8% The Velvet Devil 80 33.3% Saldo 30 20.0% Saved 30 20.0% Boom Boom! 20 11.1% Chateau Smith 20 11.1% Eve 20 11.1% Source: The Beverage Information & Insights Group (p) Preliminary. Still, it's important to remember that wine drink- ers are more than just Millennials. So points out Todd Nelson, marketing and communication man- ager for Winesellers, LTD. Gran Passione won a Rising Star award for its recent growth, including an 18.5% increases in volume to 32,000 cases in 2016. "The Gran Passione range fi ts into the val- ue-driven niche geared towards Millennials, but also doesn't alienate generations before them," he says. So where's the generational overlap? Nelson ex- plains: "In the current market, most consumers are attracted to fruit-forward wines, with price and au- thenticity being big factors in deciding what to buy." AUTHENTIC, ORGANIC AND UNIQUE "Authentic" is a quality that now appeals to a wide swath of wine drinkers. On one hand, this owes to the craft movement that's also defi ning beer and spirits. On the other, in the age of handheld digital devices, anyone can instantly look up anything online. That means big brands can no longer fake small-batch authenticity. Wines had success in 2016 by being genuine and unique. "Trends in the market show that consumers are interested in family-owned wineries," Nelson says. Consumers are interested in these wines and enjoy buying them because the products are "connecting with real people and the natural environment." Nelson points towards this trend as a reason behind the Comeback Award earned by the Winesellers brand Santa Julia. After dips in sales in 2013 and 2014, the brand re- bounded big with 24.5% and 9.3% growths in 2015 and 2016, respectively. Santa Julia moved 200,000 cases last year WINE ESTABLISHED GROWTH BRANDS (000 9-liter cases) '15/'16 Brand Supplier 2013 2014 2015 2016p % Change Barefoot Cellars E & J Gallo Winery 15,870 17,150 18,700 19,504 4.3% Woodbridge by Robert Mondavi Constellation Brands 8,970 9,150 9,300 9,750 4.8% Liberty Creek E & J Gallo Winery 2,650 3,010 3,475 3,940 13.4% Kendall-Jackson Jackson Family Wines 3,200 3,243 3,387 3,424 1.1% Ménage à Trois Trinchero Family Estates 2,204 2,474 2,625 2,810 7.0% Ruffi no Constellation Brands 900 1,025 1,130 1,250 10.6% Barefoot Bubbly E & J Gallo Winery 940 1,150 1,170 1,190 1.7% J. Roget Constellation Brands 706 777 850 920 8.2% Mark West Constellation Brands 800 842 855 910 6.4% Taylor Dessert Constellation Brands 808 814 820 840 2.4% Real Sangria (Cruz Garcia - Real) Shaw-Ross International Importers 550 560 585 611 4.4% Simi Constellation Brands 540 550 590 600 1.7% Noble Vines DFV Wines 406 463 549 556 1.3% Decoy Duckhorn Wines 252 332 406 480 18.2% Source: The Beverage Information & Insights Group (p) Preliminary. 2017 GROWTH BRANDS WINE 2017 GROWTH BRANDS WINE