Beverage Dynamics

Beverage Dynamics - March/April 2017

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Page 66 of 87 March/April 2017• Beverage Dynamics 67 In order to enter the Overall Winner category, you must submit the same marketing or advertising campaign in a minimum of fi ve additional categories. A separate entry fee is required to be considered for the Overall Winner category. Entries will be judged based upon the totality of the campaign. Please see website for additional requirements and details. All awards must be submitted and paid for online. Mailed entries or payments sent without prior authorization will not be considered. For permission to mail an entry, please contact Managing Editor Kyle Swartz at or 203-855-8499 x2225. Categories, Instructions and Defi nitions For full descriptions of each category and the materials that must be submitted with each entry, please visit KORBELBRANDY.COM RESPONSIBILITY.ORG Savor the story. Sip responsibly. #STORIEDBRANDY KORBEL Brandy, 40% Alc. by Vol. (80 Proof), F. Korbel And Bros., Guerneville, CA. KORBEL Brandy is aged exclusively in used whiskey barrels. ©2015 Facebook is a registered trademark of Facebook, Inc. Twitter is a registered trademark of Twitter, Inc. All rights reserved. KORBELBRANDY.COM RESPONSIBILITY.ORG *New for 2017 { OVERALL } Best Cross-Category Campaign (Min. 5 Categories) { PRINT ADVERTISING } Consumer Print Ad (Full Page) Consumer Print Campaign Trade Print Ad (Full Page) Trade Print Campaign Holiday or Special Ad New Product Ad Responsible Consumption Ad { TRADITIONAL ADVERTISING (NON-PRINT) } Television Commercial Special Video Outdoor or Transit Ad Outdoor or Transit Campaign { PRODUCT PACKAGING } New Product Packaging Redesigned Label or Packaging Value Added Packaging* { IN-STORE DISPLAY } Shelf Talker Bottle Necker Banner or Streamer Case Card Floor Bin or Rack Multi-Case Floor Displays Off Premise Signage Cold Case Signage { SALES & PROMOTIONAL ITEMS } Poster Sales Brochure or Sell Sheet Recipe Book Branded Wearable Other Premium Item Direct Mailing 2015 COMPETITION COMPETITION COV_Display_FF.indd 1 2016-05-17 5:24 PM

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