Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
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Features 12 Staying Ahead of the Game Profi le of Frugal MacDoogal. By Melissa Niksic 20 Market Profi le: Twin Cities The independent retail market in Minneapolis and St. Paul. By Sarah Howlett 28 What Makes a Craft Spirit? Defi ning the craft spirits market. By Jack Robertiello 35 The 2017 Growth Brands Awards Honoring this year's wine and spirit winners. By Kyle Swartz and Jeremy Nedelka 62 Six Trends Driving Gin Sales in 2017 What's new in the botanical spirit category. By Kyle Swartz 69 Who Wears the "Craft" Badge? Defi ning the craft beer market. By Julie Johnson 73 Waiting in the Wings Emerging spirits are ready to take off. By Thomas Henry Strenk FRUGAL MACDOOGAL PG. 12 PG. 20 March/April 2017 • Beverage Dynamics 3 PG. 35 Volume 129, No. 2 • March/April 2017