14
ISSUE 99 / 2017
FASHION
It's high time that we all put more effort into being lazy. Lazy eco that is!
WHO YOU GONNA CALL? 1-800-ECO-LAZY!
After it was revealed last month that H&M
will aim to use 100% sustainably sourced and
recycled materials by 2030 (cue the montage
of green-loving fashionistas high-fiving
around the world), their sister company,
Monki, has launched a campaign encouraging
their customers on how to love fashion and
be eco-friendly.
The London-based company has even
made a cute but highly effective video
called 1-800-LAZY-ECO on how to have a
better environmental impact.
The short film has a subtle message
encouraging viewers to not buy fur. The
campaign goes by the name of 'Monki
Cares' and gives tips such as not washing
clothes so much and upcycling old clothes.
Like a inspirational older sister, H&M have
changed their ways and set the pace as
they have decided to focus on the growing
problem of fast fashion, that they were
undoubtedly becoming a huge part of.
They have even gone as far as to promise
that they will be more climate positive,
through choices such as switching to green
energy by 2040 and they will even be
working out fairer wages for workers too.
This feels like the moment in films where
one person gets up and starts the slow clap
and eventually everyone else follows. Let's
just hope that other fashion brands will
follow in their steps, bringing us even more
closer to a future where instead of wallowing
through piles of discarded clothes, we are all
complimenting each other on our amazing
recycled outfits.
