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THE GUESTLIST NETWORK www.guestlist.net
Issue 43 / 2012
Scion Audio Visual is a new music and arts distribution project from the makers of Scion Cars and is yet another forward thinking way that music and art will reach the people of the world.
This new method is a truly new and innovative way of bringing people content that would never have the same reach without
We're all fortunate enough to see this drastic shift in the norms of the entertainment industry that is truly historical.
this format.
With labels such as 'Relentless', 'Scion' and of course 'Redbull', it seems that the way the music industry will move forward from here is to utilize the reach of
recognizable brands. established
what Coke and Pepsi tried to do with their free single campaigns where consumers gained codes from the lids of bottles that they could use to get free music via Itunes courtesy of either Coke or Pepsi.
internationally Similar
to
The difference now is that instead of working as a partnership or using the brand names to launch contests
artists, the brands are taking the reins and actually establishing labels themselves. The partnership element is still necessary as obviously most of the brands still
promoting the labels distribution. utilize major music label
linked with a product brand, then that product will also become consumers favourite or at least you will associate it in a positive way, a very crafty way of marketing for both music and products.
This new format means both parties win. The idea is to hit people from the core. By getting something
they like
Check out some of the brands using this exact format: Mountain Dew: http://www.greenlabelsound.com/ Red Bull: http://redbullrecords.com/
Relentless: http://www.relentless-records. net/
Scion: http://www.scionav.com/index
THE NEW MUSIC INDUSTRY FORMAT directly
