18
TEAMIMG UP
FOR SUCCESS
T
eaming up with outside organizations to
stage events can benefit the organization
and your facility. For the outside organization,
it gains an attractive place to stage its
event with infrastructure and staffing in
place. For facility, it gains rental income
and possibly additional income from your
store, snack bar, or restaurant, and the
event both offers exposure and introduces
prospective customers to your programs and
other promotions. Plus, if all goes well, the
organizers will want to come back.
Executing successful events often requires
teamwork from facility and non-facilty
personnel. From the time an event bid
By Tammy Gilpin-Ripp
is approved to taking down the last tent,
checkpoints, troubleshooting, contingency
plans, and flexibility are required.
To maximize and best utilize its facility
during off-peak times, Milwaukees Kickers
Soccer Club and Uihlein Soccer Park
established an ongoing relationship with
VISIT Milwaukee. VISIT Milwaukee is an
organization that markets the Greater
Milwaukee area as a top choice for business,
convention, and leisure travel to national
and international visitors. The partnership to
assist in the bid process and host events is
mutually beneficial and generates additional
income for the soccer park as
