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the city of Milwaukee and surrounding areas.
We truly appreciate their partnership."
Once we approve a bid internally, our executive
director and event team determine our
operational costs and respond with initial
terms and a price. A few phone calls, some
negotiation, a couple of contract revisions, and
the bid goes from consideration to execution.
For every unique event, foresight, multi-
tasking, prioritization, and preparation allow us
to plan and execute multiple events.
Early tasks after a bid is won are event
marketing and promotion. With media releases
and alerts, sponsor notices, social media,
partner connections, e-newsletters, and
timely website updates, we encourage event
participation (players and spectators) and
increase our chances for media coverage.
Besides promotion, we prepare back-up plans
that are individual to each event, based on
size, time of year, weather forecast, team
travel schedules, etc. As our soccer park staff
likes to say, "Mother Nature always wins."
Depending on the circumstances, we have
had to reduce the size of events, as well as
shorten them while in progress.
As most would agree, communication is the
cornerstone of any successful organization,
