Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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2:15-2:55 PM BING STAGE The Collective Rise Of Creative Activism In the wake of 2016's political turmoil, a new narrative of divisiveness was dominating the world. But hate, division, and fear have sparked a new force across the globe — creative activism. It's especially taking hold in the editorial, advertising, social media and marketing industries. Join 72andSunny for a discussion, and interactive activity that will refl ect on the powerful and positive ways all of us can make an impact with our creativity. Madame Gandhi Electronic Music Artist and Activist Kelly Schoeffel Director of Strategy , 72ANDSUNNY PRESENTED BY 72ANDSUNNY 2:15-2:55 PM NASDAQ MARKETSITE Living Life + Tech With Style Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY IPROSPECT 2:15-3:00 PM PLAYSTATION EAST Take The Oath: Tim Armstrong Live Check AdvertisingWeek.com/NewYork for latest updates. Tim Armstrong CEO , OATH Julia Boorstin Entertainment & Media Correspondent , CNBC PRESENTED BY OATH 2:15-2:55 PM 4A'S CENTENNIAL STAGE Transforming Giants Three globally acclaimed CMO's reveal why they have chosen to lead the transformation of three of the works most powerful fi nance institutions, through the powers of creativity and experience marketing. Will Travis Executive Chairman , SID LEE USA PRESENTED BY SID LEE 2:15-2:55 PM 2:15-2:55 PM 2:15-3:00 PM 2:15-2:55 PM 1:45-2:25 PM NEWGEN STAGE The Bad Guys & Girls Of Publishing: What Leaders Of Digital Content Have To Say Publishing is no longer confi ned the four corners of a newspaper or webpage. Vice, BuzzFeed, and Bustle are examples of publishers that went from underdog to success by pushing the envelope. What do these publishers have in common? They placed bets on non-traditional content and revenue. Learn how publishers are re-evaluating the centuries old business model of publishing and how brands play a role in this new world. MODERATOR Bradon Rice Head Publisher Dev. , QUANTCAST Edwin Wong Vice President, Research and Insights , BUZZFEED PRESENTED BY QUANTCAST 2:15-2:55 PM TARGET MEDIA NETWORK STAGE Brands, Agencies And DSPs: The Triple Threat Future Of Digital Advertising As brands increase their investment in programmatic, they are looking toward their agency and their technology platform to guide them through the ever-changing digital landscape. This advisory alliance between brand, agency and DSP brings three unique perspectives and expertise to the table, in an effort to launch multichannel campaigns that effectively meet brand goals. This session will dive into why close partnerships between brand, agency and demand side platform fosters the best of all worlds when it comes to strategy, execution and measurement. PRESENTED BY THE TRADE DESK 2:15-2:55 PM SHUTTERSTOCK STAGE Storytelling Is Dead Latest reports state that there are over 600 million devices running adblock software, and the message from consumers is clear: Stop interrupting me – I don't want to see your ads. At the same time, consumers are constantly connected and literally have the power to make or break a brand at their fi ngertips. So how do you break through and engage with consumers? Raja Rajamannar CMO & Communications Offi cer , MASTERCARD 1:45-2:25 PM 2:15-2:55 PM 2:15-2:55 PM E V E N T S 1 0 0

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