Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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3:00-3:40 PM TARGET MEDIA NETWORK STAGE Digital Out-of-Home & Programmatic: Current Practices, Future Growth Digital marketers, DOOH network, ad tech, and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth. MODERATOR Barry Frey CEO , DIGITAL PLACE BASED AD ASSOCIATION Ian Dallimore Dir. Digital Innov. + Sales Strat. , LAMAR ADVERTISING Mike Gamaroff SVP Channel Strategy , SITO MOBILE Matt Schroeder Group Analytics Director , CROSS MEDIA Andreas Soupliotis Founder & CEO , AYUDA[X] PRESENTED BY DIGITAL PLACE BASED AD ASSOCIATION 3:00-3:40 PM 4A'S CENTENNIAL STAGE The Creative Carousel A cast of creative directors will each have a turn on the carousel during this all-star panel. Listen as these creative experts share their thoughts on life, the creative universe and all that comes with being a creative mind. They'll discuss their secrets to fi nding creative success, and what they believe goes into making a good idea a great one. Join in as they share some of their favorite personal inspirations, work ideas, campaigns they most admire, and what they hope is in store for the future of this business. MODERATOR Andrew Strickman Head Brand, CCO , REALTOR.COM Laura Fegley Executive Creative Director , COLLE MCVOY PJ Pereira Co-Founder & CCO , PEREIRA & O'DELL Jo Shoesmith CCO , CAMPBELL EWALD PRESENTED BY REALTOR.COM 3:00-3:40 PM BING STAGE Operating With Social Purpose: The New Table Stakes For Brand Success Our current climate is rife with mistrust and confl ict. Everyone, from publishers to beverage brands are having their motives and their credibility questioned and many brands have shied away from social purpose issues on a public stage. In the latest research from The Economist Group, in association with Salesforce and Genuinely, we explore the idea of operating with social purpose and whether brands truly have a choice in the matter. Mina Seetharaman SVP, Global Managing Dir. THE ECONOMIST PRESENTED BY THE ECONOMIST 3:00-3:40 PM 3:00-3:40 PM 3:00-3:40 PM 2:30-3:10 PM WORKSHOP STAGE From Creative Design To Programmatic Buying: How AI Is Changing Advertising As we speak, marketers all over the world are using Artifi cial Intelligence to radically reinvent every aspect of advertising – from the creative process to customer experience design and campaign optimization – to deliver experiences like never before. Join this session to hear the exciting ways brands and agencies are changing the world of advertising with AI. Darryl Bolduc Sr Account Director , IBM WATSON MARKETING PRESENTED BY IBM 2:30-3:55 PM NEWGEN STAGE Digital Now: Trends Workshop Digital and social trends often seem like nebulous and theoretical notions — unless, that is, you're able to understand the consumer needs that drive them and their potential impact. In this introductory workshop, discover what defi nes a digital trend, how they come about, why they matter, and how agencies can leverage them for success. We'll look at some of the biggest trends to watch for in 2017, and consider the challenges and opportunities they pose for the industry. PRESENTED BY GENERAL ASSEMBLY 3:00-3:40 PM NASDAQ MARKETSITE Is It Hype? Or Is It Real? Decoding The Infl uence Of YouTube Infl uencers With tuned-in audiences in the millions and passionate communities hungry for content, YouTube creators are increasingly infl uential and attractive partners for brands. What can brands learn from creators, and how do these partnerships actually infl uence brand metrics? In a global-fi rst, Carat, Nielsen and YouTube researched hundreds of brand + creator collaborations to decode the new rules of engagement for branded content that not only get talked about, but drive real results for your brands. Cassey Ho YouTube Creator & CEO , OGORGEOUS INC. Sanjay Nazerali Global Chief Strategy Offi cer , CARAT Megan Stooke CMO , MAVEN Katie Williams Head, Confections Brand Equity , MONDELEZ PRESENTED BY GOOGLE 3:00-3:40 PM SHUTTERSTOCK STAGE Oath Seminar Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY OATH 2:30-3:10 PM 2:30-3:55 PM 3:00-3:40 PM T U E S D A Y 1 0 1 Creative leaders share their favorite work, the work they envy, and the work they'll be doing in 2022. 2:55PM • 4A'S CENTENNIAL STAGE C R E AT I V E S H O R T S

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