Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

Issue link: https://read.uberflip.com/i/869180

Contents of this Issue

Navigation

Page 108 of 333

THE TRUTH ABOUT GENDER BIAS IN ADS IN 2017 In June, the Geena Davis Institute on Gender in Media and J. Walter Thompson unveiled groundbreaking research, examining gender representation in advertising from ten years of Cannes Lions winners and shortlists. At Advertising Week, we will unveil new data based on the 2017 Cannes Lions, followed by an exciting panel of brand leaders discussing how to challenge bias in advertising and raise awareness of its ripple effects. JOIN US MONDAY, SEPT 25 @ 1:30P.M. ON THE BING STAGE, 11 TIMES SQUARE MEN SPEAK SEVEN TIMES MORE THAN WOMEN. 7x MEN GET ABOUT 4X AS MUCH SCREEN TIME AS WOMEN. MORE LIKELY TO BE SHOWN IN THE KITCHEN. Women are 48 % MORE LIKELY TO BE SHOWN AS SMART. 62 % MEN ARE OF MALE CHARACTERS. 1 IN 10 FEMALE CHARACTERS ARE SHOWN IN SEXUALLY REVEALING CLOTHING. THAT IS 6x 0 % OF THE TRENDS OF FEMALE PRESENCE & PORTRAYAL IN ADS HAS CHANGED BETWEEN 2006 & 2016 Contact: Claire.charruau@jwt.com

Articles in this issue

Links on this page

view archives of Advertising Week - AWNewYork_OfficialGuide-2017