Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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9:45-10:25 AM BING STAGE Out Of The Offi ce: Insights Through Cultural Immersion Walking a mile in someone's shoes isn't just a phrase, it's a research method. As marketers look to connect with consumers, it's time to get up from behind our screens, venture out of the offi ce, and spend time with real people. We'll delve into how others inside and out of the industry use this method, and how to use immersion to inform and create captivating stories. MODERATOR Sandy Thompson Global Chief Strategy Offi cer , Y&R Dick de Lange Chief Strategy Offi cer , Y&R NORTH AMERICA PRESENTED BY Y&R 9:45-10:25 AM SHUTTERSTOCK STAGE Popcorn & A Movie: Snackable Entertainment As consumer attention spans continue to decline, creating and connecting to the always on consumer has boosted resonance and created a whole new genre of short form content. Experts on the current and future state of short-form. 10:00-10:40 AM WORKSHOP STAGE Microsoft Offi ce 365 Workshop Check AdvertisingWeek.com/NewYork for latest updates. 10:00-10:40 AM NEWGEN STAGE You Are More Than Your Work Experience To land your next gig, you need to know how to brand yourself. Recruiters aren't just looking at your work experience, but your skills, hobbies, interests, passions, and more. Learn how to communicate and create a personal brand. Liz Wessel Co-Founder & CEO , WAYUP 10:15-11:00 AM PLAYSTATION EAST Hunting Waste: A Tale Of Innovation Explore the innovation — as well as the issues — impacting what's next for the media business. Mitch Barns CEO , NIELSEN Megan Clarken President, Watch , NIELSEN PRESENTED BY NIELSEN 9:45-10:25 AM 9:45-10:25 AM 10:00-10:40 AM 10:00-10:40 AM 10:15-11:00 AM 9:15-10:00 AM PLAYSTATION EAST Town Hall Series: Delighting Customers In The Age Of Assistance Where is commerce going in the age of assistance? Hear from Google's SVP of Ads and Commerce, Sridhar Ramaswamy and Walmart's President and CEO of U.S. eCommerce, Marc Lore about the trends they see on the horizon, and how their companies are building the frictionless experiences today's consumer craves. Marc Lore CEO , WALMART ECOMMERCE US Sridhar Ramaswamy SVP, Ads & Commerce , GOOGLE PRESENTED BY GOOGLE 9:30-10:10 AM NASDAQ MARKETSITE Tried, Trusted & True: Premium Publishers Deliver The Right Audiences To Your Brands The audience for high-quality journalism is bigger than ever, but "free" is not a sustainable business model. Hear tips and strategies for navigating the world of proliferating platforms and technologies, focusing on targeting vs. brand advertising, evaluating content proximity and risks of being "content neutral," and utilizing news properties as brand safe environments that attract public interest. David Chavern CEO , NEWS MEDIA ALLIANCE PRESENTED BY NEWS MEDIA ALLIANCE 9:45-10:25 AM 4A'S CENTENNIAL STAGE Johnny "Cupcakes" Earle: Get In Touch! Connecting People With The Brand Why have thousands chosen to get the Johnny Cupcakes' logos tattooed on themselves while camping outside his fake bakeries for weeks? Johnny shares his story of starting 16 businesses before the age of 16; How he took his t-shirts from his car, to creating a worldwide cult-like following of t-shirt collectors, and how you can build brand loyalty. Paul Bellantone President & CEO , PPAI Johnny Earle Entrepreneur, Creator & Owner , JOHNNY CUPCAKES PRESENTED BY PPAI 9:15-10:00 AM 9:30-10:10 AM 9:45-10:25 AM W E D N E S D A Y 1 1 3 9:15-10:00 AM PLAYSTATION EAST

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