Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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10:30-11:10 AM SHUTTERSTOCK STAGE The Evolution Of Entertainment Marketing In A Connected World STX, formed in 2014, is a relative newcomer to the studio world, and from the beginning has done things differently. Hear about STX's focus on digital & social, and how they're connecting with consumers in new and meaningful ways. Also uncover insights and best practices for entertainment marketing — and highlight the campaign that helped STX's Bad Moms become the most profi table fi lm of the year. Amy Elkins EVP, Media & Marketing Innovation , STXFILMS Jennifer Prince Managing Director , TWITTER PRESENTED BY TWITTER 10:30-11:10 AM BING STAGE A Bird's Eye View Into OTT A n end-to-end perspective of the future of OTT advertising. MODERATOR Jason Abbruzzese Reporter , MASHABLE John Alleva SVP, Digital Monetization & Planning , NBCUNIVERSAL Adam Lowy Dir., Advanced TV, Digital & Analytics , DISH AND SLING TV Brian Stempeck Chief Client Offi cer , THE TRADE DESK Sarah Warner Managing Partner, Digital Investment Lead , GROUPM PRESENTED BY THE TRADE DESK 10:45-11:25 AM WORKSHOP STAGE The State Of Advertising Measurement Discover the fi ndings of a report based on interviews with over 200 advertisers. It identifi es what measurement products marketers are using, who buys specifi c measurement products, and how well they're working. PRESENTED BY ADVERTISER PERCEPTIONS 10:45-11:25 AM NEWGEN STAGE Why Your App Strategy Matters: Developing Standards For The Next Gen Of AdTech In 2016 mobile ads accounted for over 50% of the digital ad spend for the fi rst time. But, while advertisers are still fi guring out how to effectively reach mobile audiences, there's been increased hype around new advertising channels, from AR to chatbots, all vying for marketing dollars. Though some have their sights set on the next big thing, mobile advertising still has room to grow and improve. PRESENTED BY OPENX 10:30-11:10 AM 10:30-11:10 AM 10:45-11:25 AM 10:45-11:25 AM 10:15-1:10 PM NASDAQ MARKETSITE Native Ad Forum Dive into the future of native advertising, the evolution of the modern advertising experience, and the transformation of legacy ad tech. Learn how to future-proof your native ad strategy while preserving the integrity of your digital content through respectful user experiences. Leaders from from Sharethrough, VICE, Disney, Dotdash, Flashtalking, The Trade Desk, Business Insider Intelligence, and many more will share with you their native success stories, how they plan on integrating it into their marketing strategies, and what to expect in the year ahead. PRESENTED BY SHARETHROUGH 10:30-11:10 AM 4A'S CENTENNIAL STAGE Creatives On Creativity Agencies empower the creativity that drives commerce and culture. This panel brings together some of the inspiring honorees of 4A's 100 People Who Make Advertising Great for a candid look at modern day creatives – stoking innovation, challenging and shifting perceptions, and using their powers for good. Madonna Badger CCO/Founder , BADGER & WINTERS Joe Alexander CCO , THE MARTIN AGENCY Jose Molla Co-Founder & CCO , THE COMMUNITY/LA COMUNIDAD PRESENTED BY 4A'S 10:30-11:10 AM TARGET MEDIA NETWORK STAGE Daily Debate: Creatives Take On The Analysts Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn't creative and compelling, will customers remember you when making purchases? In this chicken-or- egg debate, see who comes out on top. Jeffrey Hirsch CMO , PUBMATIC PRESENTED BY BUSINESS INSIDER 10:15-1:10 PM 10:30-11:10 AM 10:30-11:10 AM E V E N T S Creative leaders share their favorite work, the work they envy, and the work they'll be doing in 2022. 10:30AM • 4A'S CENTENNIAL STAGE C R E AT I V E S H O R T S 1 1 6

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