Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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12:15-2:00 PM PLAYSTATION EAST RED, WHITE And . . . BLUE? In 2017, the pace of damage to our global image has accelerated dramatically. Navigating an "America First" strategy in a global marketplace creates a new set of challenges for all-things American. Brand leaders, image keepers and other experts discuss and debate the complexity of the American brand in a G19 era. THE AMERICAN BRAND IN 2017: A BENCHMARK SURVEY Premiere of original MavenMagnet research commissioned by Advertising Week. A defi nitive benchmark on where we stand in the global community followed by a fi reside chat on what it all means. Ritu Ghuwalewala Founder & COO , MAVENMAGNET Keith Reinhard Chairman Emeritus , DDB LEFT. RIGHT, CENTER CNN moderates a no-holds-barred conversation on the road we have travelled, where the Brand USA stands today and implications for American-made products and services. Martin Clarke CEO, Publisher & Editor-In-Chief , DAILYMAIL.COM Richard Edelman President & CEO , EDELMAN Scott Farrell President, Global Corp. Comm. , GOLIN Mike Paul President, THE REPUTATION DOCTOR® Ken Sunshine Founder & President SUNSHINE SACHS REAL TIME BRIEF The client? The United States of America. The brief? Create a global campaign to turn around the image of brand USA. MODERATOR Julie Menin Commissioner , MAYOR'S OFFICE OF MEDIA AND ENTERTAINMENT Matt Freeman Managing Dir., BAIN CAPITAL Chuck Porter Chairman, CP+B Rob Reilly Global CCO MCCANN WORLDGROUP David Sable Global CEO Y&R Jimmy Smith Chairman, CEO & CCO, AMUSEMENT PARK UNIVERSE 12:45-1:25 PM TARGET MEDIA NETWORK STAGE ComScore Seminar Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY COMSCORE 12:15-2:00 PM 12:45-1:25 PM 12:00-12:40 PM 4A'S CENTENNIAL STAGE This Movement Needs To Be Explained StrawberryFrog's Ashley Connors, Tyler DeAngelo, Scott Goodson speak with Jeff Minton about why anti-brand youth are attracting brands. PRESENTED BY STRAWBERRY FROG 12:00-12:40 PM BING STAGE From Creative Culture To Makeup: Meet The Brand Behind Milk Milk launched Milk Makeup in 2016. Inspired by Milk's community, the product line embodies the Milk culture with its mantra of inclusion and creativity. Milk transformed the age-old cosmetics industry and pioneered the genderless beauty movement for a new generation of makeup-wearing guys and girls. Georgie Greville Co-founder + Creative Director , MILK MAKEUP Mazdack Rassi Co-Founder , MILK + MILK MAKEUP 12:00-12:40 PM SHUTTERSTOCK STAGE Live Meet Live The road to consumer engagement is that sweet spot which blends the live experience with a digital overlay. 12:15-12:55 PM WORKSHOP STAGE Role Reinvention: Ad Directors & Producers Fit For The Future Commercial campaigns are bringing different types of talent—experiential, technologists, artists—in contact with agencies and their clients. Budgets are being divided among many different deliverables, leaving less in the pot for traditional fi lm and TV-based executions. Going forward, how are agencies looking to collaborate with "traditional" commercial production companies and their directors? How can directors position themselves to fi t into this expanding landscape? Jesse Brihn Co-Director of Film Production , DROGA5 Bryan Litman Co-Director of Film Production , DROGA5 PRESENTED BY DROGA5 12:00-12:40 PM 12:00-12:40 PM 12:00-12:40 PM 12:15-12:55 PM E V E N T S 1 2 0 CAMPUS WIFI POWERED BY

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