Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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1:00-1:40 PM WORKSHOP STAGE Measuring Success As A Data Scientist When building predictive models to deliver targeted advertisements, the decision on how to measure success is critical to the ultimate success of the model. The wrong measure of success will lead to models that preform below expectations in the real wold. This talk focuses on how data scientists defi ne model success, the common pitfalls, and how choosing the right metric of success leads to better advertising outcomes. Robert Judith Data Scientist , CAMBRIDGE ANALYTICA PRESENTED BY CAMBRIDGE ANALYTICA 1:00-1:40 PM NEWGEN STAGE 3F's Of Innovation & Creativity Focus: Why a laser focus x lack of focus is the ultimate balance to success Flow: Why Energy is the core driver of Creativity & Innovation Fungibility: Why business's MUST have a mutually transferable innovation frameworks in order to deliver sustainable success. Jonathan Oliver Global CCO , UNLOCKD 1:15-1:55 PM NASDAQ MARKETSITE Native Is Growing Faster Than Programmatic: Are You Ready? Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY TRIPLELIFT 1:30-2:10 PM BING STAGE VB&P And Audi: A Partnership That's Stood The Test Of Time The average client-agency relationship tenure has recently taken a hit. Venables Bell & Partners and Audi have bucked the trend however, with a partnership that's exceeded a decade this year and redefi ned the luxury car market in the process. Hear from Paul Birks-Hay and Loren Angelo on how their companies built a successful relationship that's brought out the best in each other, weathered the bumps along the way, led to award-winning work that's infl uenced culture, and strongly contributed to business growth for the brand. Loren Angelo VP, Marketing , AUDI OF AMERICA Paul Birks-Hay Partner, President , VENABLES BELL + PARTNERS PRESENTED BY VENABLES BELL & PARTNERS 1:00-1:40 PM 1:00-1:40 PM 1:15-1:55 PM 1:30-2:10 PM 12:45-1:25 PM SHUTTERSTOCK STAGE Bringing A Hollywood Perspective To Madison Avenue: Collaborations In Storytelling A discussion with Microsoft's Kathleen Hall and fi lm producer Andrew Panay on how advertisers and fi lmmaking talent can better partner to drive innovation and creativity. Kathleen Hall CVP, Brand, Advtsg. & Research , MICROSOFT Andrew Panay CEO , PANAY FILMS 12:45-1:25 PM BING STAGE The Icon Conversation Brand mascots like you've never seen them before! Join Mr. Peanut, StarKist's Charlie the Tuna, and more on stage for an interview with our AW360 Icon Blogger, Heather Taylor that features advertising's most iconic characters. MODERATOR Heather Taylor Writer , AW360 ICON WATCH Mr. Peanut PLANTERS Charlie the Tuna STARKIST PRESENTED BY AW360 ICON WATCH 12:45-1:25 PM 4A'S CENTENNIAL STAGE The New Marketing Normal: GE DroneWeek 2017 Now in its third year, the GE DroneWeek series highlights GE's technology contributions – taking viewers on drone-piloted tours of the world's most brilliant machines. This year was GE's most ambitious yet, calling on its agencies Barbarian, Spark Aerial and Giant Spoon to take a new idea and break the mold again. Forward marketing requires collaboration between forward-thinking specialists in storytelling, technique, and media. Join GE Droneweek's new media partner, VICE, and hear from the team that was assembled to show off the full potential of drones, robotics, and digital technology on the world's energy ecosystem. Radley Angelo CEO , SPARK AERIAL Be n Dietz Head of Sales , VICE MEDIA Adam Lau Group Creative Director, BARBARIAN Trevor Guthrie Co-Founder , GIANT SPOON Sam Olstein Global Director, Innovation , GE Sydney Williams Head of Global Social Media & Programming , GE PRESENTED BY BARBARIAN 12:45-1:25 PM 12:45-1:25 PM 12:45-1:25 PM W E D N E S D A Y 1 2 1

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