Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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3:00-3:40 PM SHUTTERSTOCK STAGE Next Generation Storytelling A new generation of storytellers has emerged and is connecting with audiences in new and different ways. From next gen content creation to innovative product development, we will take a look at how brands can create connections with their audiences like never before. PRESENTED BY CONDÉ NAST 3:00-3:40 PM TARGET MEDIA NETWORK STAGE If You Can Predict Your Customer's Future, What Will It Mean For Marketers? We now have the power to go beyond knowing what a customer will do to actually predicting how they'll behave in the future. While the best place to start is with business goals, where it leads is changing the way marketing is done. How can you use this powerful tool to cope with channel proliferation and changing purchase behavior? What insights can you capture that will drive marketing creative? How can the data help determine the most impactful messages? Our esteemed panelists know. Nishat Mehta Pres., Media Center of Excellence , IRI WORLDWIDE Justin Shriber VP, Marketing , IRI WORLDWIDE 3:00-3:40 PM 4A'S CENTENNIAL STAGE Is It Possible To Capture Consumer Attention With Advertising? With most publisher platforms reporting attention spans of under ten-seconds, advertisers are beginning to wonder if the days of the thirty-second spot are numbered. Seraj Bharwani Chief Strategy Offi cer , ACUITY ADS PRESENTED BY ACUITY ADS 3:00-3:40 PM BING STAGE An Uncomfortable Conversation What is the elephant in the room? What do clients really think? Join The Marketing Society and a group of top marketing leaders to fi nd out. Expect an uncomfortable session, expect bravery, expect the truth. Hosted by The Society's Chief Executive, Gemma Greaves, you'll hear from their Founding Members: Rashmy Chatterjee, CMO, IBM; Jason Chebib, VP Consumer Planning, Diageo; Michelle Froah, VP Marketing Excellence, Samsung and Angela Ceccarelli, VP Marketing, HSBC. MODERATOR Gemma Greaves Chief Executive , THE MARKETING SOCIETY Angela Ceccarelli Vice President, Marketing , HSBC Jason Chebib VP Consumer Planning , DIAGEO Rashmy Chatterjee CMO North America , IBM Michelle Froah VP Marketing Excellence , SAMSUNG PRESENTED BY MARKETING SOCIETY 3:00-3:40 PM 3:00-3:40 PM 3:00-3:40 PM 2:15-2:55 PM 4A'S CENTENNIAL STAGE AI Content Creation: Is The Next Creative Rock Star A Human? Check AdvertisingWeek.com/NewYork for latest updates. Jon Bond Co-Chair & Chief Tomorroist , THE SHIPYARD Ben Clarke President , THE SHIPYARD PRESENTED BY THE SHIPYARD 2:30-3:55 PM NEWGEN STAGE How To Win At User Experience Design: UX For Non-UXers As consumers' expectations evolve, providing a seamless user experience (UX) is key for brands to stay competitive. But in order to build products and experiences that deliver value for users, we have to fi rst understand the principles and mindsets that drive powerful UX. In this session, we'll explore the nuts and bolts of UX, and unpack the essentials of a superb user-centric experience. PRESENTED BY GENERAL ASSEMBLY 2:30-3:10 PM WORKSHOP STAGE Master Of The Data-Verse: The Competitive Edge Of A Connected Ecosystem We all dream about it – a world where every marketing system speaks the same language and data passes freely between them, creating a clear, complete view of every customer. Why is this so hard to do? The answer lies in a disconnected ecosystem. The average brand uses more than thirty solutions to engage customers. Join us to learn how you can use AI to harness all the power and potential of your martech stack, become the master of your data, and fuel unprecedented innovation – without ripping out existing systems. PRESENTED BY IBM 2:45-3:25 PM NASDAQ MARKETSITE Bridging The Gap Between Advertisers & Publishers Marketers today make a lot of noise about being data-centric, they ask for more data, more verifi cation, and more bang for their buck. The digital shift added new strain and pressure to agencies and CMO's, but that pales in comparison to the world of publishers. Publishers have overcome an actual existential threat, while the rest of us overcame a bump in the road. So what can we as an industry learn from publishers? As two ends of the same digital ecosystem, do they really sit so far apart? MODERATOR Konrad Feldman Co-Founder and CEO , QUANTCAST Karthic Bala Head of Data Strategy , CONDÉ NAST Mike O'Hagan VP, Operations , THE PLAYERS TRIBUNE PRESENTED BY QUANTCAST 2:15-2:55 PM 2:30-3:55 PM 2:30-3:10 PM 2:45-3:25 PM W E D N E S D A Y 1 2 5

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