Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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9:15-10:00 AM PLAYSTATION EAST Town Hall Series: Connecting With Consumers In A Mobile-Only World Snap's Imran Khan with Joanna Coles and other special guests. Joanna Coles Chief Content Offi cer , HEARST MAGAZINES Imran Khan CSO , SNAP INC. PRESENTED BY SNAP INC. 10:00-10:40 AM WORKSHOP STAGE Microsoft Offi ce 365 Workshop Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY BING 10:00-11:10 AM TARGET MEDIA NETWORK STAGE FreeWheel Focus: The Evolution Of Video Join us for an impactful morning of rich insights and in-depth discussion as we highlight the latest shifts in premium video consumption and monetization trends, and industry initiatives that aim to accelerate the advancement of The New TV Ecosystem, today and tomorrow. PRESENTED BY FREEWHEEL 10:15-11:05 AM SHUTTERSTOCK STAGE The Brand As Experience To stand out among competitor brands today, having the product with the highest utility is not enough. In a world where comparison shopping based on attributes and pricing is de rigueur and consumer attention continues to splinter, brands are recognizing that differentiation depends on delivering an emotional, social and physical connection. An experience. Come hear from leading CMOs on how they bring their brands to life in an experiential way to drive more sales. MODERATOR Kristina Bennin Tech, Media & Telecom Advisory Dir. , PWC'S STRATEGY& Jerome Hiquet CMO TOUGH MUDDER PRESENTED BY PWC 9:15-10:00 AM 10:00-10:40 AM 10:00-11:10 AM 10:15-11:05 AM 6 4 Thursday S E P T 2 8 E V E N T S T O W N H A L L S E R I E S S E M I N A R S W O R K S H O P S S P E C I A L E V E N T S E V E N T S 9:15-10:00 AM PLAYSTATION EAST T R A C K S A G E N C Y 4A's Centennial Stage E V O L U T I O N O F V I D E O & C O N T E N T Target Media Network Stage E X P E R I E N C E E C O N O M Y Shutterstock Stage V I R T U A L & A U G M E N T E D R E A L I T Y Bing Stage P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y 1 3 6 Thursday begins with Snap Inc.'s Imran Khan's return to the AW Stage alongside Joanna Coles, followed by a fi reside chat with tennis legend Venus Williams on how she built her own brand. The day's tracks include the Evolution of Video & Content presented by FreeWheel which will cover streaming, programmatic video, monetizing content and more; the Experience Economy presented by PwC looks at all the angles—from brands + media as experiences to UX design — to live and everything in between; the Virtual & Augmented Realities Track looks at the new storytelling medium for brands; and the Agency Track presented by the 4A's takes a dive into trust and authenticity. Close out a fantastic Week of education, networking and inspiring conversations with an escape to Margaritaville featuring Jimmy Buffett, and fi nally celebrate at the Nucleus Wrap Party starring 2 Chainz, powered by Vevo.

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