Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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3:00-3:40 PM 4A'S CENTENNIAL STAGE Creative Partnership Unpacked: JPMorgan Chase & Droga5 Since being appointed creative and strategic partner in 2015, Droga5 has helped JPMorgan Chase bring its brand purpose and mission to put humanity back into banking to life. Join Sarah Thompson, and Susan Canavari, as they discuss the journey that led to how people see, use, and experience the bank today. They'll also discuss the challenges and opportunities that come with pulling creativity through an organization that operates in a complex space where the stakes are high. MODERATOR James Ledbetter Editor , INC. MAGAZINE Susan Canavari Chief Brand Offi cer , JPMORGAN CHASE Sarah Thompson Global & NY CEO , DROGA5 PRESENTED BY DROGA5 3:00-3:40 PM BING STAGE Crafting Immersive Experiences: A New Language In Storytelling? If you have ever thought "VR is cool, but how do you tell a compelling story?" or "Where would I even put the camera?" you are certainly not alone. While VR as a content delivery mechanism is still in its early days a few visionaries are leading the way and defi ning a new language of immersive storytelling. Are we experiencing a revolution of visual communication, or an evolution? Join us as leaders in the fi eld debate and discuss the evolving world of VR content and its importance for branded experiences. MODERATOR Greg Bond SVP Commercial Partnerships , BLEND MEDIA Gabo Arora Founder and Creative Director , LIGHTSHED David Larkin VP, CD, Experiential Design , EDELMAN Kyle Ranson-Walsh Dir. Branded Experiences , DISCOVERY VR Molly Swenson Head of Brand & Co-Founder , RYOT Mia Tramz Managing Editor , LIFE VR PRESENTED BY BLEND MEDIA 3:15-4:00 PM PLAYSTATION EAST Fireside Chat With Snap's Nick Bell Nick Bell, Snap's Vice President of Content, will discuss Snapchat's approach to working with world-class media publishers, TV networks and studios to deliver premium content to Snapchatters. Nick Bell VP, Content , SNAP INC. PRESENTED BY SNAP INC. 3:00-3:40 PM 3:00-3:40 PM 3:15-4:00 PM 2:30-3:10 PM WORKSHOP STAGE Small Change, Big Dollars: Post-purchase Journey Drives Bottom Line Success In a recent study commissioned by IBM, Forrester found that only 25% of marketers invest in the post purchase customer journey. Are you one of them? A small change in marketing strategy can dramatically increase revenue, drive loyalty, and improve the end- to-end customer journey. Join this session to learn how to invest in your customers to drive a big difference in your business. Michael Trapani Product Marketing Leader , IBM WATSON MARKETING PRESENTED BY IBM 2:45-3:25 PM SHUTTERSTOCK STAGE The Power Of The Fan: How To Win Them (& Their Friends) The key to connecting with a mass scale audience is authentically engaging fans. Fans are today's tastemakers. They're the trusted voice of knowledge, the core consumers, and the evangelists. Guided by fi ndings from FANDOM and comScore's The Power of the Fan study, panelists from brand, publishing, and advertising worlds will discuss this critical audience, effective engagement strategies, and the importance of quality content. MODERATOR Nicholas Carlson Editor in Chief , INSIDER Gregory Boyer Technology, Media & Telecom Advisory Partner , PWC Jeff Gregor CMO, Chief Catalyst Offi cer , TNT & TBS Walker Jacobs Chief Operating Offi cer , FANDOM 3:00-3:40 PM TARGET MEDIA NETWORK STAGE Can Brands Actually Tell A Story In 6 Seconds? Video advertising is typically a playground reserved for big brands with big budgets. But video is moving beyond the space it's traditionally inhabited on digital: the viewer. With video becoming the dominant format for players like Facebook, it's proliferating beyond pre-roll and 15-30 second branding clips. Video is becoming the preferred medium for ad units, and marketers have a new challenge ahead – telling 6-second stories, building 3-second video ads. This panel will talk about that future of video advertising. Libby Brockhoff Partner , ODYSSEUS ARMS David Simon CMO , STEELHOUSE Minda Smiley Reporter , THE DRUM PRESENTED BY STEELHOUSE 2:30-3:10 PM 2:45-3:25 PM 3:00-3:40 PM E V E N T S 1 4 8 CAMPUS WIFI POWERED BY

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