Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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3:45-4:25 PM TARGET MEDIA NETWORK STAGE The Next Step In Video Targeting Solutions We're in the zettabyte era. More than a billion terabytes worth of video will run through the internet this year, account for roughly three- quarters of global internet traffi c. This is a huge opportunity as well as, a challenge for both publishers and advertisers. The three standard tags manually curated by media owners is nowhere near enough to properly categorize a video. The good news is the fi rst step towards a solution are in the form of automated contextual understanding of video content have already been taken. The bad news is that year after year video is talked about and described as the next big thing but there has been little progress made and little effort to do so. This year VICE and Grapeshot have changed that, and bring you the next step in video targeting solutions. PRESENTED BY GRAPESHOT 4:00-5:30 PM NEWGEN STAGE UCB Art Of The Pitch Despite the many changes ad agencies are facing, the art of the pitch has remained ever- relevant. And the pressurized fever pitch pace demands high performance. UCB's cutting-edge comedy and teaching improvisation comes to the Advertising Week stage, presented by Media iQ. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained. PRESENTED BY MEDIA IQ BY INVITATION ONLY 3:45-4:25 PM 4:00-5:30 PM 3:15-3:55 PM WORKSHOP STAGE The New Art Tech Don't be fooled by the state of data driven programmatic buying in 2017. Some of today's largest brands are quietly moving their automation strategies up-funnel with brand- focused campaigns. This next wave in mobile advertising is bringing new art to ad tech with the development of more dynamic brand creative that's still easily delivered via programmatic pipes. Kargo CBO Adam Chandler leads a panel of industry experts in exploring the great opportunities this approach opens. Adam Chandler Chief Business Offi cer , KARGO PRESENTED BY KARGO 3:30-4:10 PM SHUTTERSTOCK STAGE Extending The Live Experience Between the Millennial shift in spending to experiences and the globalization of fandom on social media, live events have become an even more powerful way to drive emotional, personalized engagement and activation. Learn how leading live entertainment brands are using cutting-edge technology and other strategies to enhance and extend the in-venue experience to millions of fans before, at and after the live event. Sebastian Blum Technology, Media & Telecom Advisory Partner , PWC'S STRATEGY& Andrew Essex CEO , TRIBECA ENTERPRISES Karina Montgomery VP Strategic Solutions , PANDORA Bernardo Spielmann Senior Brand Director , HEINEKEN 3:45-4:25 PM 4A'S CENTENNIAL STAGE In A Post-Truth World, How Should Brands Behave? With the leader of the free world calling out nearly every news outlet as fake news, how should brands, who we push to now act as media companies, connect with an ever skeptical consumer audience? Join VIRTUE Worldwide, the creative agency born out of VICE Media, for a panel discussion on how your brand can succeed in this new normal and hear from marketers nailing it in a "post-truth" world and industry leaders leading this dialogue. MODERATOR RG Logan Head of Strategy , VIRTUE WORLDWIDE 3:45-4:25 PM BING STAGE Adweek Seminar Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY ADWEEK 3:15-3:55 PM 3:30-4:10 PM 3:45-4:25 PM 3:45-4:25 PM T H U R S D A Y Creative leaders share their favorite work, the work they envy, and the work they'll be doing in 2022. 12:40PM • 4A'S CENTENNIAL STAGE C R E AT I V E S H O R T S 1 4 9

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