Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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254 TRENDING Can Advertisers Really Fix The Fake News Problem? By Juliet Stott Last year during the 2016 Presidential election campaign, The New York Times reported that a 23-year-old recent col- lege graduate from Maryland made $5,000 from a fabricated story about the discovery of "tens of thousands of fraudu- lent Clinton votes found in [an] Ohio warehouse," which he published on his fake news site ChristianTimesNewspaper. com. The tall tale, which he posted on a URL he had pur- chased for just $5, went viral within a few days and was shared with 6 million people, via Twitter and Facebook. Ads from big brands such as Choice Hotels, SoundCloud, and BOSE have reportedly been found on sites with false or

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