Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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The digital experiences people expect and marketers can deliver have changed dramatically, and Jason Spero has had a front-row seat. Now, Google's VP of Global Performance Solutions is keeping an eye on the consumer behaviors shaping the next generation of experiences. Author Jason Spero Published May 2017 Topics Mobile, Experience & Design The Consumer Behaviors Shaping the Next Generation of Mobile Experiences e're living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. But it's not the technology that gets me most excited. Rather it's the rich experiences that technology is enabling for consumers and the impact it's having on marketers like you and me. The speed at which brands are introducing compelling new experiences is only accelerating. We've not seen anything like it before. For us as marketers, that means consumer expectations are higher than ever. We're no longer competing with the best experience in our respective categories. We're now competing with the best experience a consumer has ever had. W The Consumer Behaviors Shaping the Next Generation of Mobile Experiences

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