Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

Issue link: https://read.uberflip.com/i/869180

Contents of this Issue

Navigation

Page 298 of 333

Location Matters. Picking the right site for your advertising can make all the difference. Consumers want compelling content. And that includes premium ad experiences. At DCN we're working to ensure a vibrant future where great content and advertising work together to deliver compelling consumer experiences in a trusted environment. [ ] Trust, Safety and the pursuit of Transparency These three words have dominated the digital media conversation for the better part of the year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Join Digital Content Next CEO Jason Kint to explore how trust has impacted the relationship between advertiser, publisher and consumer. Power-players from DCN's purpose-driven, cooperative programmatic marketplace, TrustX (trustx.org), including CEO David Kohl, marketers and agency leaders, will talk about the enormity of the industry's trust problem and what they're doing about it. Thursday, Sept. 28, 12:45-1:25 pm at BB Kings, Agency Track. digitalcontentnext.org Advancing the Future of Trusted Content trustx.org

Articles in this issue

Links on this page

view archives of Advertising Week - AWNewYork_OfficialGuide-2017