Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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308 PERSPECTIVE The leap from the enter- tainment world to money management might seem unconventional to some, but for Frank Cooper, CMO at New York-based BlackRock, utilizing new marketing technologies to help foster and grow businesses is beneficial to business regardless of the industry. After a decade-long stint at PepsiCo, Cooper went on the serve as CMO of BuzzFeed before later joining BlackRock Inc. in the same capacity. Advertising Week spoke with Cooper to discuss the changing fate of the modern CMO, and how despite digital disruption, concepts like brand-cul- ture and storytelling will never go out of style. A C O N V E R S AT I O N W I T H Frank Cooper The Journey To Becoming A Modern Marketing Mastermind

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