Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 328 of 333

What Artificial Intelligence will Mean for Brands Marketing After The Singularity: The discipline of marketing will be one of the first to be disrupted by the mainstream arrival of artificial intelligence. Every aspect of what we now know as marketing will change. What we understand of our customers - and how we talk to them - will no longer be primarily driven by human decision making. How agencies organise themselves, meet client briefs and identify marketing opportunities, will change more radically over the next decade than in the last century of the development of advertising. Marketing automation will become not just a buzzword, but the norm. And the revolution is already under way. Join media and marketing publication Mumbrella for a wide ranging discussion on the impact AI will have on what it means to be a marketer, a creative or a strategist. Presented by: Wednesday September 27 | 3:45 PM | B.B. King

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