Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

Issue link: https://read.uberflip.com/i/869180

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Solving the Millennial Skills Gap Speaking the Language of Diversity How to Help Improve Brand America TRENDING 242 246 250 250 Marla Kaplowitz Tara Levy Paul Woolmington Jonathan Perelman Frank Cooper Richard Edelman Stephan Loerke 7 Great General Mills Cereal Heroes That Deserve a Reboot PERSPECTIVE 284 288 294 302 308 312 316 320 Doing Well by Doing Good Should Righting Societal Wrongs Be Advertisers' Responsibility? Want to Connect to Millennials? Help Them Change the World Fire Up Your Grassroots Advocacy Wanted: More Mad Women Love Has No Labels: Three Tips to Sustain a Viral Movement 100 Years of the 4A's The Female Quotient Embracing Resilience: Our City, Our Story Should You Mix Marketing and Politics? Connecting with Your Health Care Creative Transformation in Truth Micro-Moments Now The Future of Data 156 162 166 170 174 178 182 192 196 220 224 228 232 236 CATALYST Does Having an Opinion Help You Reach Millennials Virtual Reality Takes Shape Story-Making Is the New Storytelling Creating the Ultimate Live Branded Experience 203 206 210 214 BRANDED 192 Can Advertisers Really Fix the Fake News Problem? Measuring Emotions: The Newest Way to Improve the User Experience AI Is No Longer Sci-Fi— Now What? Are You Data-Rich or Data-Poor? Need Some Programmatic 101? 254 260 264 268 278 264 232 AW NEW YORK 32 CONTENTS

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