Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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Explore all methods of storytelling and how brands can monetize content and use social platforms to reach younger audiences. Creative Storytellers T U E AW NEW YORK 40 P R E S E N T E D B Y Explore the evolution of the modern agency world and how it differs from what came before, and what will come down the road. Agency M O N T U E W E D T H U P R E S E N T E D B Y Take a look at the many opportunities that lie ahead for the next wave of data driven intelligence technology. AI & Cognitive Computing M O N TRACKS TO FOCUS YOUR WEEK To help consolidate the 280+ programming events during The Week, these Tracks will tailor your Advertising Week experience specifi c to your needs, industry background and specialties. Take a closer look at video in all its forms, and get expert opinions from both sides of the camera on how to effectively use it. Evolution of Video & Content T H U P R E S E N T E D B Y Dive into the importance of taking risks in business, and how innovative thinking is the do-or-die for staying ahead of the curve. Brand Innovation W E D P R E S E N T E D B Y Examine the power of data driven marketing, and how data can be used most effectively and accurately target specifi c audiences. Data W E D P R E S E N T E D B Y P R E S E N T E D B Y Discover ways to enhance live experiences and integrate brands into the latest technology for experiential marketing. Experience Economy T H U

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