Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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AW NEW YORK 41 Explore where the experts believe the future of the industry is headed, from video, mobile, content and more. Future of Media W E D P R E S E N T E D B Y Learn how marketers and consumers alike are contributing towards a better, fairer and more sustainable future for all. Impact T U E See how leadership styles are changing, and how the power of diversity within an organization, can drive businesses to the top. Leadership & Culture M O N P R E S E N T E D B Y Get a close look at the intersection of marketing and technology, and how the utilization of programmatic can make for a winning campaign. MarTech T U E Dive deep into how marketers can win big in the media, celebrity-driven and entertainment worlds. Media & Entertainment W E D P R E S E N T E D B Y P R E S E N T E D B Y Take a look at the generation of new ideas, ambitions, and aspirations, and what it means for business. Millennial Minded M O N P R E S E N T E D B Y Learn ways to evolve how you sell, and fi nd innovative methods for reaching consumers to get ahead of the curve. Retail Innovation T U E Discover the technology, the marketing potential, and how VR and AI will change the consumer experience as we know it. Virtual & Augmented Reality T H U

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