Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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E LC O M E TO T H E U LT I M AT E tech destination for marketers. Here, you'll immerse yourself in the latest technology breakthroughs and emerging media trends, curated by thought- leaders V E N T U R E F U E L and E X P E R I E N T I A L A D V E R T I S I N G . The journey begins with the I N N O VAT I O N G A L L E R Y which features awe-inspiring interactive installations and bleeding edge tech advancements — haptics, holograms, the canvas of the future, AI, VR and AR. Sourced from startups, corporate and university research labs and our global network, you'll get to explore these technologies hands on and in-depth. VC POWER BREAKFAST SERIES L E A D I N G V E N T U R E C A P I TA L I S T S will discuss upcoming tech and consumer trends specifi c to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers fl ock to next? By Invitation + Super and Platinum Delegates M O N + W E D • 8 : 1 5 A M INVENTIVE BRAND DIVES FO R B R A N D S A N D A G E N C I E S, we will provide a deep dive into innovation completely customized to solve real business challenges and deliver upon their KPIs. These T W O H O U R I N V E N T I V E B R A N D D I V E S begin with a contextualized tour of the I N N O VAT I O N G A L L E R Y, where expert guides provide brand specifi c applications for each piece of tech showcased. Next, E M E R G I N G T E C H C O M PA N I E S will deliver private pitches to your brand — each curated and vetted specifi cally from VentureFuel's Global Innovation Network with an eye to solve business challenges and reach desired consumer markets in a new way. The session will end with a Q & A P L U S S T R AT E G Y D I S C U S S I O N to lay out next steps for implementation/trial. By Appointment Only AdvertisingWeek.com/TechX STARTUP SUMMIT & COMPETITION VCs, entrepreneurs and the marketing community come together for a half day of education, innovation and more. S TA R T U P S U M M I T : O P E N I N G K E Y N OT E Hear the inside story of a founder's highs and lows in the startup world. A W I N N I N G P I TC H Discover the ins and outs of pitching with a panel of VCs and successful startup founders. T H E B E S T I N S H O W C O M P E T I T I O N Come see what's next! Carefully curated startup fi nalists, from our global competition, will pitch live to our expert panel of judges. Featuring key note speakers, industry experts in AI & Data, Experiential (VR/AR) and Adtech. N E T W O R K I N G C O C K TA I L S @ 4 T I M E S S Q U A R E Close out the Summit with a drink and meet fellow entrepreneurs, investors and brand leaders at AW C O N N E CT S. Open to All Delegates M O N • 2 : 1 5 P M • N A S D A Q M A R K E T S I T E 4 T I M E S S Q U A R E AdvertisingWeek.com/TechX An exploration of awe-inspiring, bleeding edge technology advancements including The journey begins here with an array of interactive installations and live demonstrations. Private Tours by Appointment Only AdvertisingWeek.com/TechX H O LO G R A M S T H E C A N VA S O F T H E F U T U R E A R T I F I C I A L I N T E L L I G E N C E V I R T U A L R E A L I T Y A U G M E N T E D R E A L I T Y H A P T I C S INNOVATION GALLERY P O W E R E D B Y AW NEW YORK 46

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