Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 9:00 11:00 PLAYSTATION EAST PLAYSTATION THEATER TARGET MEDIA NETWORK STAGE PLAYSTATION THEATER SHUTTERSTOCK STAGE LIBERTY THEATER 4A'S CENTENNIAL STAGE B.B. KING BING STAGE 11 TIMES SQUARE TOWN HALL SERIES: THE WORKPLACE OF THE FUTURE 9:00-10:00 AM WELCOME TO THE COGNITIVE ERA 10:00-10:25 AM KNOW THEIR INTENTION, GET THEIR ATTENTION: VIDEO ADVERTISING... 10:15-11:00 AM DAILY DEBATE: WILL REWARDS OF AI OUTWEIGH THE RISKS? 10:30-11:10 AM THE ART OF ACTIVATING MILLENNIALS 10:30-11:10 AM LEADERSHIP & THE AGENCY OF THE FUTURE 10:30-11:10 AM WHEN WOMEN LEAD 10:30-11:10 AM DELIVERING VALUE IN A MOBILE-FIRST WORLD 11:15-12:00 PM MACHINES ARE GETTING MORE AND MORE CREATIVE 11:15-11:55 AM THINK MILLENNIAL 11:15-11:55 AM THE RESISTANCE WILL BE ADVERTISED 11:15-11:55 AM VIEW FROM THE TOP 11:15-11:55 AM TRANSFORMING MARKETING FOR THE DIGITAL AGE 12:00-12:40 PM CREATING CONTENT FOR MILLENNIALS 12:00-12:40 PM IS THE AGENCY OF THE FUTURE STILL AN AGENCY? 12:00-12:40 PM WHAT THE GLASS CEILING GAVE US 12:00-12:40 PM THE FUTURE OF MARKETING: DRIVING GROWTH IN A DIGITAL WORLD 12:15-1:00 PM CONVERGENCE OF AI, ADTECH & MARTECH 12:45-1:25 PM ADVERTISING NEEDS A REBRAND 12:45-1:25 PM FEMALE PRESSURES & OPPORTUNITIES: A 360 VIEW 12:45-1:25 PM NOT YOUR PARENTS' BRANDED CONTENT 12:45-1:25 PM THE SAME? BUT DIFFERENT! CONTENT & TECHNOLOGY TRANSFORM BUSINESS IN CHINA 1:15-2:00 PM BRANDS: THE NEW ICONS OF CULTURE 1:30-2:10 PM LIBERATING THE CREATIVE VOICE 2:15-2:55 PM THE TRUTH ABOUT GENDER BIAS IN ADS IN 2017 1:30-2:10 PM THE UNTOLD STORIES OF STARTING AN AGENCY 1:30-2:10 PM OATH SEMINAR 1:30-2:10 PM WINNING WITH SIR MARTIN SORRELL & KEN AULETTA 2:15-3:00 PM MAN VS. MACHINE: MEDIA PLANNING IN AN AI-FUELED WORLD 2:15-2:55 PM CHANGING TECHNOLOGY- BRAND-AGENCY RELATIONSHIP 2:15-2:55 PM A BUSINESS CASE FOR MOTHER F*CKING OPTIMISM 2:15-2:55 PM YES, YOU SHOULD START THAT NEW AGENCY... 3:00-3:40 PM THE FEMALE LEAD 3:00-3:40 PM MAKING BETTER ADS FOR MOBILE 3:00-3:40 PM BOB GREENBERG, FOUNDER, CHAIRMAN & CEO, R/GA 3:15-4:00 PM WHO WILL SURVIVE THE 'WINTER' OF ADTECH... 3:45-4:25 PM #SPONSORED 3:45-4:15 PM JAIME ROBINSON IN CONVERSATION WITH ROCK ICON, JOAN JETT 3:45-4:25 PM THE EVOLUTION OF THE TALENT LANDSCAPE 3:45-4:25 PM HOW TO UNLEASH THE INNOVATORS IN YOUR COMPANY 4:15-5:00 PM BARING IT ALL: THE ART OF SOCIAL INFLUENCE 4:20-4:55 PM SECOND SELF: HOW E-ME IS INFLUENCING PREFERENCE 4:30-5:10 PM BECOMING THE CMO'S SECRET WEAPON 4:30-5:10 PM FAST COMPANY FOUNDERS 4:30-5:10 PM THE FUTURE OF RETAIL IS SOCIAL 5:00-5:30 PM CEO ACTION FOR DIVERSITY & INCLUSION 5:15-6:00 PM CREATIVITY TO THE POWER OF CONSULTING 5:15-5:55 PM ADWEEK SEMINAR 5:15-5:55 PM RISE OF CELEBRITY INFLUENCERS FOR SUBSCRIPTION... 5:30-6:05 PM MONDAY S E P T 2 5 T O W N H A L L S E R I E S S E M I N A R S W O R K S H O P S P A R T N E R E V E N T S P E C I A L E V E N T S A I & CO G N I T I V E CO M P U T I N G L E A D E R S H I P & C U LT U R E M I L L E N N I A L M I N D E D A G E N C Y P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y MONDAY MONDAY MONDAY MONDAY MONDAY MONDAY MONDAY MONDAY MONDAY S E P T 2 5 T O W N H A L L S E R I E S T O W N H A L L S E R I E S

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