Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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PLAYSTATION EAST PLAYSTATION THEATER TARGET MEDIA NETWORK STAGE PLAYSTATION THEATER SHUTTERSTOCK STAGE LIBERTY THEATER 4A'S CENTENNIAL STAGE B.B. KING BING STAGE 11 TIMES SQUARE 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 9:00 11:00 TOWN HALL SERIES: DELIGHTING CUSTOMERS IN THE AGE OF ASSISTANCE 9:15-10:00 AM JOHNNY "CUPCAKES" EARLE 9:45-10:25 AM OUT OF THE OFFICE: INSIGHTS THROUGH CULTURAL... 9:45-10:25 AM MOVIE & A POPCORN: SNACKABLE ENTERTAINMENT 9:45-10:25 AM HUNTING WASTE: A TALE OF INNOVATION 10:15-11:00 AM DAILY DEBATE: CREATIVES TAKE ON THE ANALYSTS 10:30-11:10 AM THE EVOLUTION OF ENTERTAINMENT MARKETING 10:30-11:10 AM CREATIVES ON CREATIVITY 10:30-11:10 AM A BIRD'S EYE VIEW INTO OTT 10:30-11:10 AM THE INSTAGRAM EFFECT | WHERE BUSINESS AND PASSIONS MEET 11:15-12:00 PM HOW TO WIN IN THE NEW DATA ECONOMY 11:15-11:55 AM SURVIVING & THRIVING IN THE RETAIL APOCALYPSE 11:15-11:55 AM BUILDING AN AUTHENTIC, BOLD CAMPAIGN 11:15-11:55 AM TARGETED.TV 11:15-11:55 AM MEASURING UP 12:00-12:40 PM THIS MOVEMENT NEEDS TO BE EXPLAINED 12:00-12:40 PM FROM CREATIVE CULTURE TO MAKEUP... 12:00-12:40 PM LIVE MEET LIVE 12:00-12:40 PM RED, WHITE & ... BLUE? 12:15-2:00 PM COMSCORE SEMINAR 12:45-1:25 PM METHODS & MEANS FOR COLLABORATION BETWEEN FILM & AD... 12:45-1:25 PM AN ICON CONVERSATION 12:45-1:25 PM THE NEW MARKETING NORMAL: GE DRONEWEEK... 12:45-1:25 PM A PARTNERSHIP THAT'S STOOD THE TEST OF TIME 1:30-2:10 PM MOVING FROM DEVICE- CENTRIC TARGETING TO PEOPLE-BASED 1:30-2:10 PM WHY PURPOSE WINS: HOW HOWARD SCHULTZ BUILT STARBUCKS 2:15-3:00 PM KEEPING THE CREATIVE SPARK ALIVE IN A DATA DRIVEN WORLD 2:15-2:55 PM OATH SEMINAR 2:15-2:55 PM AI CONTENT CREATION: WHO WILL RISE? 2:15-2:55 PM THE NEXT ERA OF MOBILE 2:15-2:55 PM IF YOU CAN PREDICT YOUR CUSTOMER'S FUTURE... 3:00-3:40 PM NEXT GENERATION STORYTELLING 3:00-3:40 PM IS IT POSSIBLE TO CAPTURE CONSUMER ATTENTION... 3:00-3:40 PM AN UNCOMFORTABLE CONVERSATION WITH CMOS 3:00-3:40 PM POWER-ON: EMPOWERING OFFLINE WORLD THROUGH DIGITAL TECHNOLOGY 3:15-4:00 PM THE ROI OF BECOMING DATA-DRIVEN... 3:45-4:25 PM WTF DOES DATA HAVE TO DO WITH ENTERTAINMENT? 3:45-4:25 PM MARKETING AFTER THE SINGULARITY: WHAT AI WILL MEAN... 3:45-4:25 PM KEYS TO SUCCESS: ONE CMO'S PERSPECTIVE 3:45-4:25 PM FAST COMPANY FOUNDERS 4:15-5:25 PM HOW LOCATION DATA IS TRANSFORMING... 4:30-5:10 PM ARE BRANDS & AGENCIES REALLY THE NEW MOVIE STUDIOS? 4:30-5:10 PM HOW TO DESIGN AI FOR HUMAN EMOTION 4:30-5:10 PM EBAY SEMINAR: BRAND SUCCESS STORY 4:30-5:10 PM HOW THE POWER OF DIFFERENT WILL CHANGE THE WORLD 5:15-5:55 PM CONTENT TAKES FLIGHT 5:15-5:55 PM REDEFINING THE SHOPPING EXPERIENCE & MARKETING... 5:15-5:55 PM THE HUGHLEY TRUTH: LIVE 5:30-6:30 PM T O W N H A L L S E R I E S S E M I N A R S W O R K S H O P S P A R T N E R E V E N T S P E C I A L E V E N T S WEDNESDAY S E P T 2 7 D ATA M E D I A & E N T E R TA I N M E N T B R A N D I N N O VAT I O N P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y A G E N C Y P R E S E N T E D B Y T O W N H A L L S E R I E S WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY WEDNESDAY S E P T 2 7

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