Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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NASDAQ MARKETSITE 4 TIMES SQUARE NEWGEN STAGE LUCILLE'S AT B.B. KING WORKSHOP STAGE 4 TIMES SQUARE SPECIAL EVENTS IBM WATSON LEADERSHIP BREAKFAST: CHARTING OUR COGNITIVE COURSE MoMA 8:00-10:00 AM TRIED, TRUSTED & TRUE: PREMIUM PUBLISHERS DELIVER THE RIGHT AUDIENCES 9:30-10:10 AM MICROSOFT OFFICE 365 WORKSHOP 10:00-10:40 AM YOU ARE MORE THAN YOUR WORK EXPERIENCE 10:00-10:40 AM NATIVE AD FORUM 10:15-1:10 PM THE STATE OF ADVERTISING MEASUREMENT 10:45-11:25 AM WHY YOUR APP STRATEGY MATTERS: DEVELOPING STANDARDS FOR THE NEXT GEN OF ADTECH 10:45-11:25 AM MILLENNIAL LEADERS: WHEN PASSION MEETS PURPOSE 11:30-12:10 PM NEXTGEN: CONVERSATIONS WITH SERIES 11:30-12:10 PM ROLE REINVENTION: A WORKSHOP FOR AD DIRECTORS & PRODUCERS FIT FOR THE FUTURE 12:15-12:55 PM MEASURING SUCCESS AS A DATA SCIENTIST 1:00-1:40 PM THE 3F'S OF INNOVATION & CREATIVITY 1:00-1:40 PM NATIVE IS GROWING FASTER THAN PROGRAMMATIC: ARE YOU READY? 1:15-1:55 PM TRUTH IN COMEDY: LEVERAGE YOUR PERSONALITY 1:45-2:25 PM PUBLISHERS PUNCH BACK: INNOVATION AND GROWTH POWERED BY DATA 2:00-2:40 PM HOW TO WIN AT USER EXPERIENCE DESIGN: UX FOR NON-UXERS 2:30-3:55 PM MASTER OF THE DATA-VERSE: THE COMPETITIVE EDGE OF A CONNECTED ECOSYSTEM 2:30-3:10 PM BRIDGING THE GAP BETWEEN ADVERTISERS & PUBLISHERS 2:45-3:25 PM BIG SCREEN TO SMALL SCREEN - THE VALUE OF ADDING MOBILE VIDEO TO A TV CAMPAIGN 3:15-3:55 PM BLOOMBERG + TWITTER: THE NEW NEWS 3:30-4:10 PM SHOP THE FEED – HOW FACEBOOK IS SHAPING SOCIAL SHOPPING 4:00-4:40 PM UCB ART OF THE PITCH 4:00-5:30 PM OATH SEMINAR 4:15-4:55 PM UBER, PEPSI, WELLS FARGO: HOW DATA IS TRANSFORMING CRISIS COMMUNICATIONS 4:45-5:25 PM SUBSTANCE IS VIRAL 5:00-5:40 PM AW CONNECTS WITH SAMSUNG ADS Samsung 837 6:00-9:00 PM 4A'S 100TH ANNIVERSARY GALA Cipriani Downtown 6:30-11:00 PM UCB COMEDY UCB East 9:30-11:00 PM Seating is on a first-come, first-serve basis. Arrive early to help ensure admission. Find the latest listings & registration at ADVERTISINGWEEK.COM/NEWYORK VC POWER BREAKFAST SERIES Tech Xperience, 4 Times Square 8:15-9:45 AM OMMA Princeton Club 9:00 AM-6:00 PM F U T U R E O F M E D I A P R E S E N T E D B Y AW NEW YORK 55

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