Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 9:00 11:00 PLAYSTATION EAST PLAYSTATION THEATER TARGET MEDIA NETWORK STAGE PLAYSTATION THEATER SHUTTERSTOCK STAGE LIBERTY THEATER 4A'S CENTENNIAL STAGE B.B. KING TOWN HALL SERIES: CONNECTING WITH CONSUMERS IN A MOBILE-ONLY WORLD 9:15-10:00 AM FREEWHEEL FOCUS: THE EVOLUTION OF VIDEO 10:00-11:10 AM WINNING & BUILDING YOUR OWN BRAND 10:15-11:00 AM THE BRAND AS EXPERIENCE 10:15-11:05 AM AGENCIES, CLIENTS, AND THE NEED FOR TRUST 10:30-11:10 AM CONNECTING THE DIGITAL & PHYSICAL WITH NATIVE 11:10-11:35 AM HOW TO BECOME A VIDEO FIRST BUSINESS 11:15-11:55 AM UNVEILING THE AUTHENTIC 100: WHICH BRANDS MADE THE LIST? 11:15-11:55 AM NASDAQ SEMINAR 11:15-12:00 PM MEDIA AS EXPERIENCE 11:40-12:25 PM TOTAL VIDEO & OTT FOR FORTUNE 100 BRANDS 12:00-12:40 PM SATURDAY MORNING: MAKING DIFFERENCE HAPPEN, IMPACTING CREATIVITY & BUSINESS 12:15-1:00 PM CHANGING THE GAME: THE INTEL CASE STUDY 12:30-1:10 PM MASTERS OF MONETIZING CONTENT 12:45-1:25 PM TRUST, SAFETY & THE PURSUIT OF TRANSPARENCY 12:45-1:25 PM NEW TECH, NEWX: DESIGNING TOMORROW'S USER'S EXPERIENCES TODAY 1:15-1:55 PM WHEN CONTENT, CONSUMERS, & CONSUMPTION COLLIDE 1:30-2:10 PM TRUTH IN (PROGRAMMATIC) TRADING: EXPECT TRANSPARENCY, DISCLOSURE & QUALITY 1:30-2:10 PM MEASURING EMOTIONS: ENHANCING USER EXPERIENCE & AD EFFECTIVENESS 2:00-2:40 PM STREAMING IS THE NEW BLACK 2:15-2:55 PM WHAT CAN MARKETERS LEARN FROM FEARLESS GIRL? 2:15-2:55 PM THE POWER OF THE FAN: HOW TO WIN THEM (& THEIR FRIENDS) 2:45-3:25 PM CAN BRANDS ACTUALLY TELL A STORY IN 6 SECONDS? 3:00-3:40 PM CREATIVE PARTNERSHIP UNPACKED: JPMORGAN CHASE & DROGA5 3:00-3:40 PM FIRESIDE CHAT WITH SNAP'S NICK BELL 3:15-4:00 PM EXTENDING THE LIVE EXPERIENCE 3:30-4:10 PM IN A POST-TRUTH WORLD, HOW SHOULD BRANDS BEHAVE? 3:45-4:25 PM THE NEXT STEP IN VIDEO TARGETING SOLUTIONS 3:45-4:25 PM PODCAST LIVE 4:15-5:00 PM MODERN WORLD MULTIVERSE: THE PHYSICAL & DIGITAL CONVERGENCE 4:15-4:55 PM THE BRANDS THAT MATTER NOW 2:15-3:00 PM ATTENTION IS THE NEW CURRENCY FOR ADVERTISERS 4:30-5:55 PM SO YOUR CLIENT CAN'T PICK A SIDEā€¦ 4:30-5:10 PM ESCAPE TO MARGARITAVILLE 5:15-6:00 PM PROGRAMMATIC VIDEO 5:15-5:55 PM THE WHEEL OF TRUTH WITH DIGIDAY 5:15-5:55 PM DAYS OF FUTURE PAST: HOW CAN TODAY'S BRANDS STAY ABREAST... 5:15-5:55 PM T O W N H A L L S E R I E S S E M I N A R S W O R K S H O P S P A R T N E R E V E N T S P E C I A L E V E N T S THURSDAY S E P T 2 8 E V O L U T I O N O F V I D E O & CO N T E N T E X P E R I E N C E E CO N O M Y P R E S E N T E D B Y P R E S E N T E D B Y A G E N C Y P R E S E N T E D B Y T O W N H A L L S E R I E S THURSDAY THURSDAY THURSDAY THURSDAY THURSDAY THURSDAY THURSDAY THURSDAY THURSDAY THURSDAY THURSDAY S E P T 2 8

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