Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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BING STAGE 11 TIMES SQUARE NEWGEN STAGE LUCILLE'S AT B.B. KING WORKSHOP STAGE 4 TIMES SQUARE SPECIAL EVENTS MICROSOFT OFFICE 365 WORKSHOP 10:00-10:40 AM DAILY DEBATE: IMMERSION & ESCAPISM - IS THIS THE FUTURE OF VIDEO? 10:30-11:10 AM CREATING A NEW REALITY FOR MARKETERS – USING VR TO EXPAND A BRAND'S NARRATIVE 11:15-11:55 AM SMART AUDIO REPORT 2.0 FROM NPR AND EDISON RESEARCH 11:30-12:10 PM MIXED REALITY IN TODAY'S ADVERTISING LANDSCAPE 12:00-12:40 PM ATTRIBUTION: FROM THE FUNDAMENTALS TO THE UNEXPECTED 12:15-12:55 PM ALEXA, WHAT'S MY VOICE STRATEGY? 1:30-2:10 PM ASO: WHY YOU NEED IT, HOW TO DO IT, & WHAT THE FUTURE HOLDS 1:45-2:25 PM Q UMBONO 2:15-2:55 PM SMALL CHANGE, BIG DOLLARS: POST-PURCHASE JOURNEY DRIVES BOTTOM LINE SUCCESS 2:30-3:10 PM CRAFTING IMMERSIVE EXPERIENCES: A NEW LANGUAGE IN STORYTELLING? 3:00-3:40 PM THE NEW ART TECH 3:15-3:55 PM ADWEEK SEMINAR 3:45-4:25 PM UCB ART OF THE PITCH 4:00-5:30 PM RE-IMAGINING CONTENT CREATION FOR A MOBILE WORLD WITH SNAPCHAT 4:30-5:10 PM NYVC SPORTS VENTURE SERIES 5:15-6:30 PM NUCLEUS WRAP PARTY Terminal 5 8:30-11:00 PM AD FUTURES COMPETITION SVA, 209 E 23rd St 8:00-3:00 PM BEYOND THE SURFACE: HOW THE ADVERTISING AND ENTERTAINMENT INDUSTRIES CAN CREATE AUTHENTIC IMAGES OF AFRICAN-AMERICAN WOMEN Upper Story 9:30-11:30 AM NAVIGATING DISRUPTION IS WOMEN'S WORK New York Times 10:00-11:30 AM Seating is on a first-come, first-serve basis. Arrive early to help ensure admission. Find the latest listings & registration at ADVERTISINGWEEK.COM/NEWYORK MESSAGE TECH BOOTCAMP 10:30 AM - 3:30 PM VR FILMMAKER SPOTLIGHT 12:45-2:25 PM V R & A R P R E S E N T E D B Y AW NEW YORK 57

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