Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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1:30-2:10 PM TARGET MEDIA NETWORK STAGE Oath Seminar Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY OATH 1:45-3:55 PM NEWGEN STAGE How To "Profi t On Purpose" While it's no secret that purpose has become a key ingredient for a strong, sustainable brand and organizational culture, many of the core elements that are key to success often get lost. In this extended workshop, discover how purpose is fueling commerce, learn key consumer and marketplace trends driving this economic shift, master the 5 core principles effectively profi ting on purpose, and complete and assessment to determine opportunities for your business and personal growth. Jessica Joines Founder & Author , CONSCIOUSNESS ECONOMY PRESENTED BY CONSCIOUSNESS ECONOMY 2:15-3:00 PM PLAYSTATION EAST Winning With Sir Martin Sorrell & Ken Auletta WPP Chief Executive, Sir Martin Sorrell, sits down with best-selling author and long-time New Yorker columnist, Ken Auletta, for a no- holds-barred conversation. Ken Auletta Columnist , THE NEW YORKER Sir Martin Sorrell Chief Executive , WPP 2:15-2:55 PM SHUTTERSTOCK STAGE Liberating The Creative Voice Infl uencer Marketing was once just a numbers game, focussing on likes and followers. But there is a new wave of infl uencers; from foodies to designers, fashionistas to travellers and animators to adrenaline junkies. You get the drift. Learn how brands are unlocking their creative voice by collaborating with this community of creators . MODERATOR Neil Waller Co-Founder , WHALAR Chloe Gottlieb Chief Creative Offi cer , USA, R/GA 1:30-2:10 PM 1:45-3:55 PM 2:15-3:00 PM 2:15-2:55 PM 1:15-2:55 PM THOMSON REUTERS The Not Fake News Political Advertising Roundtable The American political landscape has been turned inside out, and the media and ad industry is at the core of this change. The convergence of data, voter targeting, propaganda, social media and vast pools of money have brought us to the precipice of a new and unpredictable political future. A basket of adorables; a politician, campaign expert, political ad guru, and pundit, will joust in a feisty panel. Andrew Capone SVP, Marketing & Business Dev. , NCC MEDIA PRESENTED BY NCC MEDIA 1:30-2:10 PM SHUTTERSTOCK STAGE Brands: New Icons Of Culture Many of today's leading global brands started out by carving out their niche within a specifi c subculture — whether they be basketball fans, hip-hop afi cionados, beach goers. Today these brands stand atop their competitors even as they've evolved and become mainstream. But just how did they manage to grow while still maintaining their authenticity? How do brands drive generational and cultural relevance as they evolve? Hear from agency execs, marketers and youth insights experts. MODERATOR Rick Eiserman CEO , ENGINE GROUP Melanie Shreffl er Senior Insights Director , CASSANDRA PRESENTED BY THE ENGINE GROUP 1:30-2:10 PM BING STAGE The Truth About Gender Bias In Ads In 2017 In June, the Geena Davis Institute on Gender in Media and J. Walter Thompson unveiled groundbreaking research examining gender representation in advertising from ten years of Cannes Lions winners and shortlists. Debra Bass Pres., Global Marketing Services , JOHNSON & JOHNSON Madeline Di Nonno CEO , GEENA DAVIS INSTITUTE, GENDER IN MEDIA Lynn Power CEO , J. WALTER THOMPSON NEW YORK PRESENTED BY J WALTER THOMPSON 1:30-2:10 PM 4A'S CENTENNIAL STAGE The Untold Stories Of Starting An Agency: A How-to Guide Three years after becoming creative partners at Saatchi London, Jan Jacobs & Leo Premutico started an agency. The pair share their blueprint for surviving a recession, becoming AOR for the most infl uential brands and, most importantly, maintaining their friendship along the way. Jan Jacobs Co-Founder , JOHANNES LEONARDO Leo Premutico Co-Founder , JOHANNES LEONARDO PRESENTED BY JOHANNES LEONARDO 1:15-2:55 PM 1:30-2:10 PM 1:30-2:10 PM 1:30-2:10 PM M O N D A Y 7 1

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