Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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2:15-2:55 PM 4A'S CENTENNIAL STAGE The Changing Technology- Brand-Agency Relationship: Disruption Ahead Agencies are undergoing massive change. New technology has made it clear that media buying and campaign optimization are commodities; ones better handled by machines that can adjust by-the-second. A new crop of ad tech is the great enabler of this, but it's not rendering agencies extinct - it's just catapulting them into a new role. This panel will help brands gain an understanding of what technology enables them to do on their own and where they can gain the most value from agency relationships. MODERATOR Alexandra Bruell Reporter , WALL STREET JOURNAL David Cohen President, North America , MAGNA Mark Douglas CEO , STEELHOUSE Ross Levinsohn Advisor , GUGGENHEIM DIGITAL MEDIA Sean Lyons President US , R/GA PRESENTED BY STEELHOUSE 2:30-3:10 PM WORKSHOP STAGE Tomorrow's Tech Today: How AI Is Already Transforming Our Lives AI isn't a fad or future vision. It is real and organizations of every size are using it right now to solve their biggest challenges. Experts in every profession are working with new, AI-enabled systems to make the world a better place. To make it safer. Cleaner. And even help fi nd a cure for cancer. Join this session to hear the many ways AI is changing industries – from marketing to healthcare to music (yes, even music). Michael Bordash Distinguished Engineer, Watson Customer Engagement, Incubator , IBM PRESENTED BY IBM 3:00-3:40 PM 4A'S CENTENNIAL STAGE Yes, You Should Start That New Agency You've Always Dreamed Of, BUT... ...Should it be an advertising agency? According to a IPG Mediabrands Magna report, in 2016, US ad sales grew nearly 7% to $180 billion, achieving its strongest growth in 12 years. A great time to follow your dream and start your own advertising agency, right? Maybe… This session will discuss the changing agency and advertising landscape including, whether or not you should start an agency, and if so, what type should it be. MODERATOR Ronald Urbach Chairman , DAVIS & GILBERT LLP Lisa Clunie Co-Founder, CEO , JOAN CREATIVE Jason Harris President/CEO , MEKANISM PRESENTED BY DAVIS & GILBERT 2:15-2:55 PM 2:30-3:10 PM 3:00-3:40 PM 2:15-2:55 PM TARGET MEDIA NETWORK STAGE Man Vs. Machine: Media Planning In An AI-fueled World Will yesterday's media planning tools work in tomorrow's advertising landscape? Advances in Artifi cial Intelligence (AI) and machine learning are fueling fast-paced changes in programmatic to deliver custom-tailored, dynamically served ads to each consumer. This session explores how media planning will change in this new age of real-time, dynamic marketing. MODERATOR Kelly Liyakasa Sr Editor , ADEXCHANGER Erin Rech INITIATIVE Paul Silver Chief Operating Offi cer , MEDIA IQ Rick Watrall Chief Analytics Offi cer , HORIZON MEDIA PRESENTED BY MEDIA IQ 2:15-6:00 PM NASDAQ MARKETSITE StartUp Summit VCs, entrepreneurs and the marketing community come together for a half day of education, innovation and more. STARTUP SUMMIT: OPENING KEYNOTE Hear the insider story of one founder's highs and lows in the startup world. A WINNING PITCH Discover the ins and outs of pitching with a panel of VCs and successful startup founders. THE BEST IN SHOW COMPETITION Come see what's next! Carefully curated startup fi nalists from our global competition will pitch live to our expert panel of judges. Featuring keynote speakers, industry experts in AI & Data, Adtech, and Experiential (AR & VR). NETWORKING COCKTAILS Enjoy drinks and meet entrepreneurs, investors & brand leaders at AW Connects. 2:15-2:55 PM BING STAGE A Business Case For Mother F*cking Optimism There's plenty to be cynical and jaded about in business, and even more so in the world within the last year. Whether it's believing in the "End of the World" and/or the "End of Advertising," science has shown that when negativity creeps in, it stunts innovation and ultimately kills great ideas from the start. Glenn Cole Founder, Chief Creative Offi cer , 72ANDSUNNY Ben Goldhirsh CEO , GOOD WORLDWIDE + UPWORTHY 2:15-2:55 PM 2:15-6:00 PM 2:15-2:55 PM E V E N T S 7 4 Creative leaders share their favorite work, the work they envy, and the work they'll be doing in 2022. 2:55PM • 4A'S CENTENNIAL STAGE C R E AT I V E S H O R T S

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