Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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3:15-4:00 PM PLAYSTATION EAST Bob Greenberg, Founder, Chairman & CEO, R/GA Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY R/GA 3:15-3:55 PM WORKSHOP STAGE OUTFRONT Media Workshop Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY OUTFRONT MEDIA 3:45-4:25 PM TARGET MEDIA NETWORK STAGE Who Will Survive The 'Winter' Of Adtech Consolidation? During the fi rst 3 months of 2017, adtech and martech merger and acquisition deals reached record levels, with 115 completed. Although all this activity has been described by some as the "Ad Tech Armageddon," many industry experts see a much rosier future for this space. Join experts from major ad tech and media companies that have lived through mergers, acquisitions and IPOs in the ever-shifting landscape of digital media and advertising as they tackle whether 'Winter is coming' for adtech. PRESENTED BY ROCKET FUEL 3:45-4:25 PM BING STAGE The Evolution Of The Talent Landscape Talent drives every aspect of the business and fuels success, from creative & marketing, to content creation, to how digital video has re- shaped discovery, development and delivery of infl uence for brands. Leading luminaries from across the ecosystem put a fl ag in the ground on all-things-talent related. Marie-Claire Barker Chief Global Talent Offi cer , MEC Sean Cunningham President & CEO , VAB Marla Kaplowitz CEO , 4A'S Bob Liodice CEO , ANA Matt Miller President & CEO , AICP 3:15-4:00 PM 3:15-3:55 PM 3:45-4:25 PM 3:45-4:25 PM 3:00-3:40 PM BING STAGE The Female Lead Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success? Edwina Dunn CEO , STARCOUNT Jia Hyun Head of North America, Marketing Solutions , LINKEDIN Sheila Nevins President, HBO Documentary Films , HBO 3:00-3:40 PM SHUTTERSTOCK STAGE We Must Be Able To Do Better Than This. Making Better Ads For Mobile Despite the rapid fl ow of advertising dollars to digital, and in particular to mobile, TV will continue to hold on to brand awareness budgets and cachet unless advertisers, agencies and media owners tackle some home truths. Better ads are the key to unlocking mobile's creative potential and taking up to $20 billion in digital brand advertising dollars. Creative, infl uencer talent and targeted distribution are the key. Steve Ellis CEO , WHOSAY Natalie Monbiot SVP Futures , STARCOM Ian Schafer CEO & Founder , DEEP FOCUS PRESENTED BY WHOSAY 3:00-3:40 PM THOMSON REUTERS The Evolution Of Hip Hop & Brands: How These Dominant Forces Are Driving Popular Culture For the fi rst time since Nielsen started measuring music consumption in the US, rock is no longer the top genre. Instead, hip-hop has taken the crown and will continue to distance itself from the competition. Universal Music Group and Mass Appeal discuss the current recognition of hip-hop, explore its past and future, and why it all matters to brands and popular culture. PRESENTED BY UNIVERSAL MUSIC GROUP & BRANDS AND MASS APPEAL 3:00-3:40 PM 3:00-3:40 PM 3:00-3:40 PM M O N D A Y 7 5

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