Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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4:00-4:40 PM WORKSHOP STAGE Hacking Programmatic: Technical Tips For Improving Yield & Performance Today Programmatic promised to simplify both ad operations and yield management, but to get the maximum benefi ts, publishers need to employ a little wizardry. Come ready to hear specifi c actionable tips from our panel of programmatic pros, who will share tales from the trenches on common problems related to ad tech confi guration, site performance road bumps, and reliable analytics. Geared for hands-on digital ad teams, these in-the-weeds suggestions are guaranteed to improve your programmatic operation within days. PRESENTED BY OPENX 4:00-5:30 PM NEWGEN STAGE UCB Art Of The Pitch Despite the many changes ad agencies are facing, the art of the pitch has remained ever- relevant. And the pressurized fever pitch pace demands high performance. UCB's cutting- edge comedy and teaching improvisation comes to the Advertising Week stage, presented by Media iQ. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained. PRESENTED BY MEDIA IQ BY INVITATION ONLY 4:15-5:00 PM PLAYSTATION EAST How To Unleash The Innovators In Your Company Jim Stengel, former global marketing offi cer for Procter & Gamble, and author of Unleashing the Innovators: How Mature Companies Find New Life With Startups (released September 5), shares what he has learned in his three- year quest to better understand how startups can ignite change in legacy companies. In this session, Stengel will illustrate how established companies can increase their speed, spark innovation, and learn from failures by partnering with startups. Jim Stengel President & CEO , THE JIM STENGEL COMPANY PRESENTED BY UNDERTONE 4:00-4:40 PM 4:00-5:30 PM 4:15-5:00 PM 3:45-4:15 PM SHUTTERSTOCK STAGE #Sponsored Dirty word or new normal? Here's how to be successful, creative, and remain authentic while working within the guidelines of the FTC. DBA's panel will shed light on the do's, don'ts, and grey areas of #sponsored content from multiple point of views. Ellie Altshuler, DBA's lead council, who specializes in infl uencer contracts, will discuss game-changing rulings and and how the lines of infl uencers and celebrities are more blurred than ever. A brand that has shifted traditional marketing and advertising budgets to infl uencer partnerships will discuss their stance on transparency and best practices. Hear from a high profi le infl uencer on how the updated FTC requirements have changed how they disclose paid partnerships. MODERATOR Reesa Lake SVP & Partner , DIGITAL BRAND ARCHITECTS Ellie Altshuler Attorney , NIXON PEABODY Melissa Davis EVP , SHOPSTYLE Kim Waite VP Global Communications , LAURA MERCIER PRESENTED BY DIGITAL BRAND ARCHITECTS 3:45-4:25 PM 4A'S CENTENNIAL STAGE Joan Creative Presents: Jaime Robinson In Conversation With Rock Icon, Joan Jett Joan is a creative agency with a unique approach that's evident in everything that they do, from their unorthodox business model to the agency's name, which is inspired by the Joans in history that have changed the world around them. One of these Joans is rock legend Joan Jett: singer, songwriter, producer, and the fi rst female artist to own her own record label, Blackheart Records. Join Jaime Robinson and Joan Jett as they discuss forging your own path with courage, conviction, and a rebellious spirit. Joan Jett Musician, Songwriter & Principal , BLACKHEART RECORDS Jaime Robinson Chief Creative Offi cer , JOAN CREATIVE PRESENTED BY JOAN 3:45-4:15 PM 3:45-4:25 PM E V E N T S 7 8

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