Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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5:15-6:00 PM PLAYSTATION EAST CEO Action For Diversity & Inclusion With heightened tensions around issues such as race, gender, age, identity and sexuality, corporate leaders are stepping up and taking action. The CEO Action for Diversity & Inclusion began as an idea to change the way leaders addressed race and has quickly grown into the largest business commitment to advance diversity and inclusion in the workplace. Hear from a panel of CEOs that are members of the coalition committed to creating welcoming and respectful working environments, and uncover tangible actions for you and your organization to take to make a difference. MODERATOR Ellen McGirt Senior Editor , FORTUNE Clifford Hudson CEO , SONIC Scott Kauffman Chairman & CEO , MDC PARTNERS Michael Roth Chairman & CEO , INTERPUBLIC GROUP 5:15-5:55 PM 4A'S CENTENNIAL STAGE Creativity To The Power Of Consulting The role of the CMO is changing. There's growing pressure to deliver market insights and use technology to act more quickly, and increasing expectations for agency partners to drive meaningful results – making creativity more important than ever in this evolving landscape. This panel of CMOs and agency marketers will explore a powerful new agency model where data meets creativity. MODERATOR Lindsay Stein Reporter , ADVERTISING AGE André Alguero Managing Director , DELOITTE DIGITAL Barbara Goose CMO , JOHN HANCOCK Evan Slater Executive Creative Director , HEAT PRESENTED BY DELOITTE DIGITAL 5:15-5:55 PM BING STAGE Adweek Seminar Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY ADWEEK 5:15-6:00 PM 5:15-5:55 PM 5:15-5:55 PM 5:30-6:05 PM SHUTTERSTOCK STAGE The Rise Of Infl uencers For Subscription & E-Commerce Explore the value of infl uencer marketing for small businesses, subscription services and e-commerce. Brand representatives share success stories of how infl uencer marketing has benefi ted their overall business strategy. MODERATOR Ashley Iaconetti Reality TV Personality Zach Gordan Co-Founder , DIFF EYEWEAR Jolie Jankowitz Director of Infl uencer Marketing , FABFITFUN- Caitlin McLarnon Growth Marketing , HELLOFRESH 5:30-7:30 PM 4 TIMES SQUARE AW Connects Come have a drink and network with fellow Delegates from all over the world while exploring Advertising Week's all-new Tech Xperience. OPEN TO ALL DELEGATES 6:30-8:30 PM RADIO CITY MUSIC HALL Advertising Week Opening Gala The VIP event of The Week at the Showplace of the Nation, iconic Radio City Music Hall. PRESENTED BY 605 BY INVITATION ONLY + PLATINUM DELEGATES 8:00-11:00 PM IRVING PLAZA Opening Gig Advertising Week's kick-off concert at LIVE NATION's Irving Plaza with a celebration of hip hop. PRESENTED BY UNIVERSAL MUSIC GROUP & BRANDS AND MASS APPEAL BY INVITATION ONLY + PLATINUM & SUPER DELEGATES 5:30-6:05 PM 5:30-7:30 PM 6:30-8:30 PM 8:00-11:00 PM E V E N T S 8 0

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