Advertising Week

AWNewYork_OfficialGuide-2017

Advertising Week 10th Anniversary Official Guide

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10:00-12:55 PM THOMSON REUTERS The Power Of Audio Summit Presented By NPR 10:00 AM HOW BRANDS CAN LEVERAGE THE POWER OF PODCAST MARKETING From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, and how they're planning for continued growth. MODERATOR Gina Garrubbo President & CEO , NATIONAL PUBLIC MEDIA Lex Friedman Chief Revenue Offi cer , MIDROLL MEDIA Mark McCrery Founder & CEO , PODTRAC AND AUTHENTIC Steve Pratt Principal & Co-founder , PACIFIC CONTENT Hal Trencher VP, Sponsorships , NEW YORK PUBLIC RADIO 10:45 AM 2018: THE YEAR OF PODCASTING Discover the business side of podcasting: striving to produce the next mega hit podcast series, how the podcast advertising landscape has and will continue to change for brands, and the future of the industry. Erik Diehn CEO , MIDROLL MEDIA Matt Lieber President and Co-Founder , GIMLET MEDIA PRESENTED BY MIDROLL MEDIA 11:30 AM DEMYSTIFYING PODCAST MEASUREMENT Where does the industry stand in the quest for perfect measurement of podcast listening? What are the current guidelines and best practices, and how does podcast measurement compare to how we're measuring performance on other platforms? MODERATOR Sarah van Mosel Chief Podcast Sales & Strategy Offi cer , MARKET ENGINUITY Bryan Moffett COO , NATIONAL PUBLIC MEDIA T yler Moody VP & General Manager , TURNER PODCAST NETWORK Rockie Thomas VP, Business Development , ADSWIZZ Marshall Williams CEO , AD RESULTS MEDIA 12:15 PM PODCASTING: THE NEW BATTLEGROUND FOR FEMALE AUDIO CONSUMERS Hear how ABC Radio has crafted an innovative podcast strategy to reach female audiences. The session explores the nexus of original content, strategies for resonating with women, and user mobility in the podcast space. MODERATOR Steve Jones VP & GM , ABC NEWS RADIO Rebecca Jarvis Chief Business, Tech & Economics Correspondent Robin Roberts Co-Anchor , GOOD MORNING AMERICA PRESENTED BY ABC RADIO 10:00-12:55 PM 9:45-10:25 AM 4A'S CENTENNIAL STAGE From Crisis To Catalyst: Empowering A Culture Of Deliberate Diversity In 2016, Campbell Ewald found itself in the midst of a crisis that sparked an industry conversation: just how inclusive is ad life and how can we utilize marketing to shape culture and better refl ect the diversity of America? After experiencing measurable change, CE employees discusses for the fi rst time their top-down, bottom-up approach to creating an inclusive culture, including courageous conversations and exposure to varying perspectives that spark personal refl ection and growth. PRESENTED BY CAMPBELL EWALD 9:45-10:25 AM NASDAQ MARKETSITE Retail Innovation: Cardlytics Check AdvertisingWeek.com/NewYork for latest updates. PRESENTED BY CARDLYTICS 10:00-11:10 AM SHUTTERSTOCK STAGE Wired Brand Storytellers Go one on one with three master brand storytellers. MODERATOR Kim Kelleher CRO , WIRED MEDIA GROUP, GQ, GQ STYLE, PITCHFORK, GOLF DIGEST Jennifer Breithaupt Global Consumer CMO , CITI Bozoma Saint John Chief Brand Offi cer , UBER Marc Mathieu CMO , SAMSUNG ELECTRONICS AMERICA 10:00-10:40 AM NEWGEN STAGE Making Travel Work For You: What's Work Life Balance Anyway? Hear how Millennials are redefi ning the meaning of work-life balance. Lvova and a group of her peers will share their experiences from Remote Year, a unique travel program built for digital nomads, and discuss how not only is it possible to live a fulfi lling life while building a career, it's synergistic. Marina Lvova Director, Business Development , UNDERTONE PRESENTED BY UNDERTONE 9:45-10:25 AM 9:45-10:25 AM 10:00-11:10 AM 10:00-10:40 AM T U E S D A Y 8 5

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